Combines the Immediacy of Search with the Power of Mobile Video
LOS ANGELES--(Business Wire)--JuiceCaster, the award-winning pioneer in mobile social
networking, has launched Mobile Video Search (MVS), the first search
application for accessing user-posted videos on wireless devices.
A free service, MVS lets anyone with a video-capable cell phone
instantly watch desired videos on-demand by texting keywords to
'84462'. The search tool then immediately sends a reply with links to
the requested content. MVS works on over 95% of video-capable phones,
ranging from high-end devices such as the iPhone, Blackberry, Treo and
Windows Mobile devices to mass market phones such as the Motorola Razr
family of handsets.
This gives individuals worldwide instant access to informative,
entertaining, commercial or personal JuiceCaster videos, delivered
directly to their cell phones. Business owners, college students,
garage bands, travelers and aspiring artists can quickly and easily
mobilize and share their content by creating a free JuiceCaster
account, uploading videos and tagging them with search keywords.
"MVS is the next revolution in mobile search, combining the
immediacy of wireless environments, the power of video and the value
of search into one, easy-to-use solution," said Nick Desai, CEO of
Juice Wireless. "MVS now enables anyone, from consumers to big-brand
names to share, influence, educate and make others laugh, all through
tagging their mobile content with simple keywords and making it
available to anyone with a video-capable mobile device to see."
MVS is an additional layer of access and value, available to
JuiceCaster's core mobile social network. JuiceCaster offers free and
paid versions of its award-winning service. In addition to enabling
users to communicate with each other effortlessly, regardless of their
location, it also forms a connector between mobile devices and social
networks, such as MySpace and Facebook. Immediately after consumer
posts a video from the phone using JuiceCaster, viewers can see the
content and comments across multiple social networking sites, as well
as on mobile phones powered by any wireless operator.
JuiceCaster offers a free WAP version, which is available by
sending the word 'join' in an SMS to '84462'. In addition, the
subscription-based, downloadable BREW and JAVA versions of the
solution are available on select local and international wireless
operators.
About JuiceCaster
JuiceCaster is made by Juice Wireless, Inc. Founded in 2004 as a
mobile marketing company, Juice delivered award-winning mobile
marketing solutions to brands ranging from Conde Nast from AOL to Sony
to Gillette. JuiceCaster - the creation of Juice co-founders Dan Paik
and Nick Desai - was first launched in Sept. 2006. Today, JuiceCaster
is offered on-deck on Cricket Wireless, Alltel, US Cellular and
T-Mobile. JuiceCaster has nearly 60,000 users and is growing by
20,000+ users/month. Juice is based in Los Angeles, CA and has 35
full-time employees. Investors include Qualcomm, Citizen's
Communications and 21 Ventures. In December 2007, Juice Wireless
closed its Series C funding round of $6M and won the coveted Industry
Achievement Award for Most Innovative Consumer Entertainment Service
from the Mobility World Congress.
for Juice Wireless, Inc.
Andy Oliver or Aida Causevic, 310-407-5186
juice@lewispr.com
Copyright Business Wire 2008
