NEW YORK--(Business Wire)--
Metabolife, a weight management industry pioneer that successfully
helped millions of people lose weight, is back on shelves with a new
two-stage supplement program and online support services. The program
includes the newly reformulated flagship Metabolife Ultra which is
based on clinically-tested ingredients to assist with healthy weight
loss by reducing body fat and curbing appetite as well as four other
products to help support weight management efforts. The two-stage
weight management program was specifically designed to support a
healthy eating and exercise plan.
Stage one products include Metabolife Ultra, a powerful formula
that helps burn fat, curb hunger and boost energy; Metabolife Caffeine
Free, to help reduce body fat and curb appetite without caffeine; and
Metabolife Green Tea, which provides the added health benefits of
green tea extract. These core products contain clinically-tested
ingredients to help support healthy weight loss.
"Metabolife is all new and features a revolutionary two-stage,
easy-to-manage program that includes five products, new services, new
packaging, a new web site, and an online community support system to
help people lose weight and maintain success," says Niki Simoneaux,
Director of Brand Marketing for Metabolife. "Our new products and
weight management program can help our customers get the life they
desire and deserve."
While many people are able to drop the pounds during a strict diet
phase, one of the most challenging aspects of dieting is maintaining
your success. To assist with healthy weight management, the second
stage of the Metabolife program includes two new products, Metabolife
Break Through and Metabolife Extreme Energy. Metabolife Break Through
is a new patent-pending, clinically-tested nutritional supplement
containing a proprietary combination of nutrients shown to maintain
full metabolic effect for at least eight weeks after initial weight
loss, helping counteract the body's natural tendency to keep unhealthy
fat. Metabolife Extreme Energy contains a proprietary blend of Guarana
extract, Asian ginseng extract, Green tea extract, Yerba Mate extract,
Eleuthero extract, Rhodiola extract and Theanine that work together to
help increase energy, improve mental alertness and increase
metabolism.
Another new product, AquaSlim takes the "pill" out of diet pills.
AquaSlim is a brand new diet supplement you drink that helps hydrate,
strengthen bones and curb appetite. Made with Super CitriMax and
packed with 148mg of naturally-occurring calcium per serving in two
delicious flavors, AquaSlim is easy-to-use for people on-the-go.
The Metabolife program promotes a healthy lifestyle, including
diet, nutrition and exercise as well as a change in behavior to help
manage weight loss.
"Does losing weight and staying healthy feel like a battle? Well,
it's really a war. Your enemies are your own genes, backed by millions
of years of evolution, and the only way to win is to outsmart them,"
says Steven Gundry, M.D., former head of cardiothoracic surgery at
Loma Linda University Medical Center and best-selling weight loss and
disease prevention author of books such as the just released Diet
Evolution.
"Taking supplements such as Metabolife is not only important to
support weight loss and to help maintain your success but is extremely
important in achieving good health and longevity when combined with
proper diet and exercise," added Dr. Gundry.
Based on the fact that having support during any weight management
program aids success, Metabolife created MLifeSupport, a section of
its new web site www.metabolife.com and online community support
system to help dieters achieve their goals. The brand new site offers
support and guidance, allows users to share success stories and get
encouragement from peers, get advice from experts, organize goals,
plan healthy meals using the recipe section, and find great fitness
tips.
In support of the new products, packaging and program, Metabolife
is launching a new advertising campaign entitled "You Deserve" that
includes broadcast, print and online executions as part of an
extensive re-branding effort. The products in the new Metabolife
program are available at Wal Mart, Target, Walgreen's, Albertsons,
Rite Aid/Eckerd, CVS/pharmacy, K Mart and other quality retailers
nationwide. For more information on Metabolife products visit
www.metabolife.com.
for Metabolife
Carin Galletta, 310-928-6925
Skype: 415-508-5796
Cell: 323-491-5580
metabolifepr@sagon-phior.com
Copyright Business Wire 2008
