Panasonic Advances eCommerce for Consumer Electronics With
Shopatron
LAS VEGAS--(Business Wire)--Panasonic, a leader and innovator of consumer and professional
technologies has selected Shopatron, the leading provider of eCommerce
solutions for consumer goods manufacturers, to incorporate retailers
into the Panasonic.com online shopping process. With Shopatron,
Panasonic will grow its channel sales and improve the purchasing
experience for its customers.
The Shopatron solution allows Panasonic to assign Panasonic.com
orders to local retailers for shipment and in-store pickup, providing
faster delivery to consumers and strengthening its relationships with
retailers. As Panasonic increases its online sales, its retailers grow
their in-store business and both partners are able to better meet the
needs and demands of their customers.
"Panasonic is proud to be the first major consumer electronics
manufacturer to employ this innovative approach to eCommerce," said
Jeremy Dalnes, vice president of E-business for Panasonic Corporation
of North America. "We're in a win-win situation with Shopatron, giving
consumers more choice in terms of purchasing products, and increasing
in-store sales for our retailers. We are thrilled to have found a
solution that will increase sales of Panasonic products without
channel conflict."
Shopatron eliminates channel conflict helping retailers grow their
business and providing shoppers additional ways to obtain Panasonic
products. With Shopatron, consumers can go directly to Panasonic's Web
site and purchase products however they feel most comfortable. At the
same time, retailers build their brands as trusted Panasonic product
dealers.
"Consumers often use the Internet to research electronics
purchases. The Shopatron system helps Panasonic meet its goal of
providing more purchasing options to its customers and improving their
overall experience," said Ed Stevens, founder and CEO of Shopatron.
"Panasonic represents Shopatron's first partnership in the consumer
electronics space. We are excited to have such a well-known and
trusted brand partner with us and we hope this is the first of many."
Panasonic will offer the Shopatron solution to all of its
retailers by summer 2008.
Panasonic will be exhibiting in the Central Hall of the Las Vegas
Convention Center at CES 2008 from January 7-11.
About Shopatron
Shopatron, Inc., the leading provider of global eCommerce
solutions for consumer goods manufacturers, enables consumer brands to
accept and fulfill orders online while avoiding channel conflict.
Through Shopatron, orders placed on manufacturer's Web sites are
fulfilled by shipment or in-store pickup using the manufacturer's
existing network of retailers.
Headquartered in San Luis Obispo, CA, Shopatron manages a network
of more than 400 manufacturers and 6,000 retailers, across 30
industries. Some of Shopatron's clients include: Berkley Fishing,
Brooks Running, Callaway Golf, D'Addario, Johnson Outdoors, MK
Diamond, Nordica, Philips/Avent, Salomon, Spy Optic, Stearns and
Thule. For more information and a full client list, visit
www.shopatron.com.
About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company
(PCEC), a market and technology leader in High Definition television,
is a Division of Panasonic Corporation of North America, the principal
North American subsidiary of Matsushita Electric Industrial Co. Ltd.
(NYSE:MC) and the hub of Panasonic's U.S. marketing, sales, service
and R&D operations. Panasonic's exclusive Panasonic Plasma Concierge
customer support program (888-972-6276) is administered through its
Virginia-based Call Center, recognized as a Certified "Center of
Excellence" by the Center for Customer-Driven Quality(TM) at Purdue
University. Information about Panasonic products is available at
www.panasonic.com. Additional company information for journalists is
available at www.panasonic.com/pressroom.
Allison & Partners
Laura Ciekot, 415-277-4934
shopatron@allisonpr.com
Copyright Business Wire 2008
