New Bizographic Ad Targeting Network to Leverage Location, Domain,
and Company Targeting Parameters to Enhance Industry's Most Targeted
B2B Network
ATLANTA--(Business Wire)--
Digital Element, the leading provider of IP Intelligence
solutions, today announced that Bizo, the recently spun-off
bizographic advertising business unit of ZoomInfo, will leverage the
company's IP Intelligence technology to enhance targeting capabilities
within Bizo's Bizographic Targeting Network (BTN).
Operating in stealth mode since October 2007, Bizo has been
building its unique online B2B advertising platform, using data from
many sources, including Digital Element's IP Intelligence data to
create the industry's most targeted online ad platform for reaching
business professionals online.
"There has been a gap in the market in terms of precision
business-to-business ad targeting," said Russell Glass, the CEO of
Bizo. "With the help of the industry-leading targeting information
provided by Digital Element, Bizo has hit the ground running with the
industry's most intelligent platform for targeting specific business
audiences across the web."
Along with the proprietary business segmentation targeting that
Bizo has developed such as title, functional area, industry and
company size, it will also leverage Digital Element's IP Intelligence
data to help hone audience segmentation capabilities and targeting
based on a comprehensive set of parameters including country, region,
state, city and zip code location information, domain name, and
company name.
"We have worked with ZoomInfo for several years, and are excited
to help build Bizo into the industry's premier platform for delivering
relevant, business-to-business advertising on the Web," said Rob
Friedman, Executive Vice President, Digital Element. "Bizo is
unquestionably filling a gap in the market with its horizontal
approach in delivering value to advertisers and publishers looking to
reach business professionals online in a highly focused and
intelligent way."
Though still in a closed beta until its public launch in Q3,
Bizo's BTN is already delivering over 100 million unique impressions a
month, and is providing its growing list of advertiser and publisher
clients with value by delivering both higher conversions and a higher
monetization of existing inventory. According to Glass, Bizo has
already seen a 100 percent lift in conversions for its clients because
of the depth-and-breadth of segmentation capabilities that they are
bringing to the market.
"Bizo offers a truly unique approach to B2B targeting, and we look
forward to bringing new value to advertisers and publishers looking to
reach business professionals online in a highly targeted way,"
continued Glass.
About Digital Element
Founded in 1999, Digital Element is the industry pioneer of IP
Intelligence, a non-invasive, privacy-sensitive technology that
automatically uncovers geographic information, connection speed,
domain name, ISP, language and other characteristics about online
users based solely on their IP addresses. This knowledge enables
online businesses to customize content for more accurate and
profitable online interactions, making it ideal for targeted
advertising, content localization, geographic rights management, local
search and enhanced analytics. Digital Element's patented IP
Intelligence solution with its exceedingly accurate geolocation
capabilities is used by industry-leading advertising networks, web
publishers, search engines, social networks, e-tailers, and analytics
platforms around the world to revolutionize the way people experience
the Internet.
Digital Element is a business unit of Digital Envoy, part of the
Landmark Interactive division of Landmark Communications. For more
information about Digital Element, visit
http://www.digital-element.net.
About Bizo
Bizo, Inc., a spin-off of ZoomInfo, the premier business search
engine, is offering the industry's largest targeted B2B advertising
platform, allowing marketers and publishers to reach precise business
audiences across the web. Bizo's Bizographic Targeting Network (BTN)
allows for targeting of over 20 million business professionals based
on "business demographics" or bizographics that offer thousands of
segmenting possibilities, driving higher conversions and the reduction
of irrelevant messages for both marketer and publisher partners. For
more information, please visit www.bizo.com/.
Carabiner Communications
Jan Sisko, 678-461-7438
jsisko@carabinerPR.com
Copyright Business Wire 2008
