Industry Veteran to Leverage Deep Mobile and Marketing Experience
to Advance Ad Infuse's Position as a Market Leader
SAN FRANCISCO--(Business Wire)--Ad Infuse, a leader in delivering highly personalized mobile ad
experiences, today announced the appointment of David Staas as the
company's Vice President of Marketing. David brings more than 12 years
of experience in the mobile, broadband and high-tech industry, leading
product management, market development and product marketing teams.
"We are very fortunate to have David join the Ad Infuse team as he
brings a wealth of knowledge and experience in creating, leading and
executing successful marketing programs," said Ad Infuse CEO Brian
Cowley. "We are excited to be expanding our marketing department with
this new position and believe that David will be exactly what Ad
Infuse needs as we continue to grow rapidly and position ourselves as
the most effective mobile advertising solution in the ecosystem."
Prior to joining Ad Infuse, David ran the global product marketing
organization at Openwave Systems. He was responsible for a broad
portfolio of products, generating over $400M in annual business with
leading mobile and broadband telecommunications providers in Europe,
Asia and the Americas. David led the market and launch strategy of
many of the company's most successful business lines, ranging from
messaging to mobile content to mobile clients. Working closely with
operators, David co-founded the Messaging Anti-Abuse Working Group,
and has served as Chair of the Wireless Committee.
Prior to joining Openwave, David worked in the management
consulting practice of Deloitte Consulting as well as in brand
management with the Coca-Cola Company. David holds a B.A. in
Architecture from the University of Virginia and an MBA from the Fuqua
School of Business at Duke University.
"Mobile advertising is poised for significant growth in 2008, and
it is exciting to be joining a company that has established itself as
a leader and innovator in this market," said Staas. "With brands
increasingly looking for richer media advertising solutions, and the
need to make advertising a relevant and positive experience for
consumers, Ad Infuse is uniquely positioned to deliver this next wave
of industry growth. I'm looking forward to joining such an experienced
management team, and extending Ad Infuse's position as the leader in
personalized advertising experiences across all mobile media formats."
About Ad Infuse
Ad Infuse is leading the industry in personalized mobile
advertising solutions. With a technology platform that delivers
relevant advertising experiences targeted to each mobile subscriber,
Ad Infuse is replacing mass communications with a direct,
brand-to-consumer relationship. Uniting carriers, brands, content
providers and consumers, Ad Infuse is creating a marketplace for
mainstream mobile media consumption. For carriers, Ad Infuse offers an
ad-serving technology solution architected to protect consumer privacy
and to deliver a blend of ad-supported and subscription-based premium
content. For brands, Ad Infuse redefines advertising with truly
dynamic ad insertion, allowing marketers to personalize their message
and build a direct, high-impact relationship with the consumer. For
content providers, Ad Infuse offers a path to mobile syndication
supported by a balanced combination of subscription and ad-supported
revenue. For consumers, Ad Infuse reveals all the possibilities that
the mobile Web has to offer -- from intriguing user-generated content
and games, to the latest in news stories and pop culture videos.
For more information about Ad Infuse, please visit
www.adinfuse.com or call 415.315.3400.
Racepoint Group for Ad Infuse
James David, 415-694-6712
jdavid@racepointgroup.com
Copyright Business Wire 2008
