Bayer Advanced(TM) Celebrates the 119th Rose Parade(R) on January 1, 2008,
With its Salute to the Rose Parade Float
Parade begins at 11:00 a.m. EST, 8:00 a.m. PST.
RESEARCH TRIANGLE PARK, N.C. and PASADENA, Calif., Dec. 30 /PRNewswire/ --
RTP-based Bayer Advanced will celebrate the 119th Rose Parade with its Salute
to the Rose Parade float on January 1, 2008, in Pasadena, Calif.
(Photo: http://www.newscom.com/cgi-bin/prnh/20071230/CLSU006 )
Bayer Advanced makes consumer rose care products that make it easy to grow
Rose Parade quality roses in your own backyard.
The theme for the Rose Parade on New Year's Day is Passport to the World's
Celebrations. Bayer Advanced and Pasadena-based float builder Phoenix
Decorating have created a float that salutes one of the biggest celebrations
in the world -- the Rose Parade.
Bayer Advanced is shooting for its eighth consecutive Rose Parade trophy
with its new float.
Key Features of the Bayer Advanced Salute to the Rose Parade Float
Floral Decoration: December 26-30, 2007
Phoenix Decorating's Rosemont Pavilion, 700 Seco Street, Pasadena, Calif.
-- A 20-foot-tall sculpted rose that blooms with a pyrotechnic show.
Streamer cannons.
-- Float riders: A dozen former Rose Parade Queens.
-- More than 16,000 roses, including those named after former Rose Parade
Grand Marshals Mary Pickford (1933), Charlie McCarthy (1940), Bob Hope
(1969), Pele (1987), Reverend Billy Graham (1971), Kate Smith (1976)
and Angela Lansbury (1993), are featured on the Bayer Advanced float.
-- A rose variety named after Christopher Columbus, who is credited with
discovering the New World in 1492.
-- The world debut of the 2008 All-America Rose Selections(TM) winners for
best roses of the New Year -- Dream Come True and Mardi Gras.
www.rose.org.
-- Onion seed, ground rice, parsley flakes, ground split pea, lettuce
seed, poppy seed and sesame seed in honor of 2008 Rose Parade Grand
Marshal Chef Emeril Lagasse.
-- Float music: Dancing in the Street by Mick Jagger and David Bowie.
-- 55 feet long, 20 feet high and 18 feet wide.
-- Michelle Lofthouse of Phoenix Decorating www.phxdeco.com designed all
of the Bayer Advanced award-winning Rose Parade floats.
"We try to raise the bar each year with our Rose Parade floats," says Mark
Schneid, head of marketing for Bayer Advanced. "Our goal is to create the
perfect celebration of color on our float because Bayer Advanced rose care
products create the perfect celebration of color in gardens all across the
country."
Bayer Advanced to Put a Rose in Space as Part of the Salute to the Rose Parade
As part of the Bayer Advanced salute to the Rose Parade, the brand is
putting a rose in space. A rose named after the Tournament of Roses(R) will be
on next mission of the NASA space shuttle Atlantis.
www.nasa.gov/mission_pages/shuttle/main/index.html
The rose was grown in the Bayer Advanced-sponsored Wrigley Gardens at the
Tournament of Roses Association headquarters in Pasadena. Bayer Advanced
products are used to grow all the roses in the Wrigley Gardens.
The Tournament of Roses rose, which was dried in preparation for the
shuttle mission, will be one of the personal items taken into space on STS-122
by astronaut Rex Walheim on behalf of his brother Lance Walheim. Lance Walheim
is the Bayer Advanced garden expert and selected many of the roses on the
Bayer Advanced float.
"We want to make the Rose Parade's Passport to the World's Celebrations an
out-of-this-world celebration," says Bayer Advanced Garden Expert Lance
Walheim.
Technical problems delayed the December 6, 2007, launch of the shuttle
Atlantis. The rose was going to be featured on the 2008 Bayer Advanced float.
It will now be featured on the 2009 Bayer Advanced float.
About Bayer Advanced
Bayer Advanced rose care products are the Exclusive Rose Care Products of
the Tournament of Roses. Bayer Advanced is a business group of Bayer
CropScience LP and part of the Bayer AG family, a Fortune Global 500 company.
Members of the Bayer AG family make such well-known brands as Bayer Aspirin,
Aleve(R) and Alka-Seltzer(R). Research Triangle Park, N.C., is the business
headquarters of Bayer CropScience LP. Kansas City, Mo., is Bayer CropScience
LP's core technology center. The global headquarters of Bayer CropScience, AG
is located in Monheim, Germany.
Bayer Advanced products deliver Better Science. Better Results. (R) They
are available in major garden retailers and independent garden shops across
the United States. Bayer Advanced will refund your purchase price if you are
not completely satisfied. Always read and follow label instructions. You can
learn more by visiting www.bayeradvanced.com or by calling 1-877-BAYERAG.
Bayer, the Bayer Cross, Bayer Advanced, Better Science. Better Results
Aleve and Alka-Seltzer are trademarks of Bayer. Rose Parade and Tournament of
Roses are trademarks of Pasadena Tournament of Roses Association. All-America
Rose Selections is a trademark of All-America Rose Selections, Inc.
SOURCE Bayer Advanced
Brian Pia, +1-205-877-9870 (Office), +1-205-821-3441 (Cell), Jim Taylor,
+1-205-877-9755 (Office), +1-205-422-3767 (Cell), Leigh Anne Monitor,
+1-205-877-9795 (Office), +1-205-478-4295 (Cell), Mariesa Woodring,
+1-205-877-9705 (Office), +1-205-478-4296 (Cell), Lori Merricks,
+1-205-877-9736 (Office), +1-205-422-5756 (Cell), all of Luckie PR, Larry
Palmer, Phoenix Decorating, +1-626-375-1025
