DUBLIN, Ireland--(Business Wire)--Research and Markets
(http://www.researchandmarkets.com/reports/c78802) has announced the
addition of "Asia Pacific Tunes Up For Mobile TV" to their offering.
This Frost & Sullivan research service titled Asia Pacific Tunes
Up for Mobile TV provides insights into the progresses made in the
mobile video and TV broadcast services market in Asia Pacific.
The study highlights some of the best practices in the more mature
mobile markets, as well as documents the various challenges faced by
most industry participants. It also provides an in-depth demand
analysis of the market, and forecasts revenue growth over the period
from 2008 to 2013. Within this study, Frost & Sullivan has categorized
the featured countries into two broad segments, with the mobile video
and TV revenues being the common identifier: mature markets (South
Korea) and nascent markets (Australia, China, Hong Kong, India,
Indonesia, Malaysia, New Zealand, The Philippines, Singapore, Taiwan,
and Thailand).
Mobile TV is the New Buzzword in the Asia Pacific
The recent spate of trials and the commercial launches of
broadcast networks in Japan and South Korea indicate that the mobile
TV fever could well catch on throughout the Asia Pacific. The markets
that have commercially launched their DVB-H mobile TV broadcast
services are Vietnam Multimedia Corporation (VMC) in September 2006,
and Smart Communications in February 2007. Mature mobile markets such
as South Korea and Japan, had both commercially launched their own
homegrown standards earlier. While the former had spearheaded the DMB
standards (S-DMB launched in May 2005 and T-DMB in December, the same
year), the latter launched ISDBT, also known as 1-seg, in April 2006.
In China, T-DMB (a different version from South Korea's) and CMMB,
both homegrown standards, are being deliberated for the country's
national mobile TV broadcast standard.
However, most mobile video offerings today are still in the test
stage, and operators are developing the business models to determine
what content people want and their willingness to pay. "On the
technical side, mobile operators are in the process of looking at
delivery options and in this regard, the industry has multiple options
for the introduction of services," notes the analyst of this research
service. "These include dedicated multicasting networks, based on
DVB-H or QUALCOMM Incorporated's forward link only (FLO), high-speed
unicast streaming over operators' existing third-generation networks,
or broadcasting and multicasting, using technologies such as
multimedia broadcast and multicast standard (MBMS)."
Combination of Unicast and Broadcast Technologies likely to Gain
Popularity
Quite significantly, many of the technology vendors are viewing
multicast and unicast as complementary technologies. Although unicast
networks may be efficient enough to meet the short-term consumer
demands of mobile video services, broadcasting technology will be a
necessity to bring such services to the mainstream. Having said that,
solutions based on broadcast systems will not be able to support
non-broadcast services, such as video on demand; hence, a combination
of unicast and broadcast technologies is likely to gain popularity in
the future. While broadcast will be used for the most popular programs
and an unlimited number of additional programs, on-demand content will
be delivered using unicast.
Going forward, the total Asia Pacific mobile video is expected to
reach $1.88 billion in 2013, with growth emanating mainly from mobile
TV and video streaming. "The market is expected to hit mass adoption
after 2009, when issues such as handset availability, network
interoperability, maturity of ecosystem, and digital rights management
(DRM) issues are adequately addressed," says the analyst. "While South
Korea will remain the biggest market for mobile video in Asia Pacific,
outside Japan, other potential leading markets include Singapore,
China, Hong Kong, Taiwan, Australia, and New Zealand."
Companies Mentioned:
-- SK Telecom
-- ROK Corporation Ltd.
-- iVision China Inc.
-- Streamezzo Group
-- Player X Ltd.
-- Qtelmedia (M) Sdn. Bhd.
-- Nokia
-- Frontier Silicon
-- Dragon New Media
-- PDX.CN
-- Pandora TV
-- Qualcomm
-- Innoxius Technologies
-- Ericsson
For more information, visit
http://www.researchandmarkets.com/reports/c78802.
Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
Fax: +353 1 4100 980
Copyright Business Wire 2008
