Customers use Microsoft Dynamics ERP and CRM to capitalize on trends, market
shifts.
LONDON, Oct. 27 /PRNewswire-FirstCall/ -- Today at Convergence 2009 Europe,
thousands of customers and partners gather to celebrate the one-year
anniversary of the Dynamic Business vision, and hear more about the bold
development road map Microsoft Corp. is introducing for delivering on that
vision. Over the course of a sold-out, four-city tour in London, Vienna,
Frankfurt and Rotterdam from Oct. 27 to Nov. 5, Microsoft will showcase how it
is enabling customers and partners to use modern enterprise resource planning
(ERP) and customer relationship management (CRM) software for competitive
advantage.
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In his keynote address, Kirill Tatarinov, corporate vice president of
Microsoft Business Solutions (MBS), will reinforce that businesses can
implement Microsoft Dynamics ERP and CRM to help their people be more
productive, get better insight and control over their business processes, and
embrace connections with others in their ecosystem.
"Microsoft Dynamics delivers the value, simplicity, innovation and choice that
allow businesses worldwide to endure, prevail and increase their
competitiveness during these challenging economic times," Tatarinov said. He
also announced that all Microsoft Dynamics products are certified to run on
Windows 7 and Microsoft Windows Server 2008 R2 as of Oct. 22, 2009, the
official launch date for Windows 7.
At the event, customers will learn more about how Microsoft Dynamics embraces
trends such as environmental sustainability and social media as well as
technology features such as Windows Touch to help address market challenges,
regulations and compliance.
For example, companies going green are seeing value in Microsoft Dynamics
vertically oriented partners as they look to IT for help in meeting and
surpassing industry standards. One partner, Atrion International, is helping
companies reduce risks associated with hazardous materials and ensuring
regulatory compliance throughout the product life cycle in response to
catalyst legislation such as REACH and GHS. Another partner, Prodware, is
focused on integrating sustainable development solutions to measure, manage
and monitor initiatives.
Microsoft is also highlighting the continued success of Microsoft Dynamics
CRM. With more than 1 million users, and industry recognition for the value it
is offering to customers globally, Microsoft Dynamics CRM continues to deliver
rapid innovation through regular on-demand service updates and CRM
Accelerators provided at no additional cost to customers. As further
reinforcement of the power of choice, and supported by healthy growth of the
Microsoft Dynamics CRM Online offering in North America, the company announced
that the on-demand solution will also be coming to international markets in
the second half of 2010.
Examples of dynamic businesses that are using the power of technology to
sharpen their competitive edge were highlighted throughout the keynote
address, including Portuguese consumer bank Credifin and Spanish Hospital de
Torrevieja.
Working with a regional partner, Credifin used Microsoft Dynamics CRM to
enable a supermarket chain customer to reach a goal of issuing 1,000 customer
loyalty cards in just 12 days. The Hospital de Torrevieja used a Microsoft
Dynamics ERP solution to go paperless and send text alerts to reduce patient
waiting time by 50 percent compared with other Spanish hospitals, and
facilitated faster access to patient records for doctors, which resulted in
shorter hospital stays.
Many customers attending the event had switched from competitive solutions to
Microsoft Dynamics to better align with the new realities of their businesses:
-- Allgood chose Microsoft Dynamics ERP after 18 months of research, and
moved from reactive to proactive management by accurately focusing
staff
on manufacturing priorities that reduced inventory by 25 percent.
-- Marshalls PLC switched to Microsoft Dynamics ERP for its adaptability
and usability to support growth through acquisition. With the power of
Microsoft Dynamics ERP, the landscape services company uses automated
lead generation to reap the benefits of acquisitions quickly for its
investors.
-- Play It Again Sam Entertainment Group moved to hosted versions of
Microsoft Dynamics ERP and Microsoft Dynamics CRM to achieve targeted
marketing campaigns that are made possible by having a shared
platform,
and a roll-up of management information that takes minutes instead of
days with Microsoft Dynamics, according to the company's CIO, Mal
Allerton.
-- The City of London upgraded to Microsoft Dynamics CRM to have greater
flexibility and capacity in delivering services such as event planning
and voter management.
-- The Poupart Group chose Microsoft Dynamics ERP since the solution
ensured strong integration with the rest of the company's IT
infrastructure. The year following the implementation, company sales
increased by 35 percent, with no additional headcount.
-- Yuasa Battery Inc. implemented Microsoft Dynamics ERP after a failed
implementation of a competing product. According to the firm's head of
IT, John Cook, the battery manufacturing plant was able to go live in
a
third of the time, at a fraction of the cost of the previous solution.
More information about customer successes with Microsoft Dynamics can be found
at http://www.microsoft.com/dynamics/en/us/customer-stories.aspx.
About Microsoft Dynamics
Microsoft Dynamics is a line of easy-to-use, integrated and adaptable ERP and
CRM applications that enable business decision-makers to quickly respond to
market shifts, take advantage of new trends, increase their competitive edge,
and drive business success. Microsoft Dynamics solutions are delivered through
a world-class network of partners who provide specialized services and
additional innovation to help customers excel in their industry.
About Microsoft
Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide leader in software,
services and solutions that help people and businesses realize their full
potential.
For more information about the Convergence 2009 Europe event:
For the latest content, please visit the event newsroom at
http://www.microsoft.com/emea/presscentre/Convergence09VPR/default.mspx.
SOURCE Microsoft Corp.
Rapid Response Team of Waggener Edstrom Worldwide, +1-503-443-7070,
rrt@waggeneredstrom.com, for Microsoft Corp.
