Gannett Broadcasting Adopts Chyron's Revolutionary AXIS Graphics Platform for all TV Stations
23 TV Stations Adopt Revolutionary New Web-Based Content Creation
System
MELVILLE, N.Y.--(Business Wire)--
Chyron (AMEX:CGS) and Gannett Broadcasting today announced that
Gannett Broadcasting has made a multi-year commitment to Chyron's AXIS
web-based content creation services across all 23 Gannett owned TV
Stations. This wholesale adoption of the unique AXIS system
revolutionizes the way the Gannett TV Stations create, manage, share
and broadcast news graphics across their 23 news stations.
"The AXIS approach promises to be a game changer that potentially
redefines the use of graphics. Their server based model is designed to
allow us to create more graphics, at a higher median quality, and at a
lower cost. That would be a triple win" explained David Lougee
President, Gannett Broadcasting Group. He added, "While AXIS will
facilitate the easy creation of daily breaking news graphics, maps and
charts, more complex customized work will be handled by the newly
formed Gannett Graphics Group, or G3, which will provide assistance to
local TV stations, providing a range of design options to enhance the
real-time data provided within the AXIS creation process. These are
challenging times for broadcasters and we must continually search for
new efficiencies without sacrificing quality, the combining of AXIS
services with our G3 capability aims us straight toward significant
quality and efficiency gains across the entire Broadcasting Group."
As Michael Wellesley-Wesley, Chyron President and CEO explained,
"Gannett is a great broadcaster with a history of serving its local
communities with integrity and quality. It is therefore no surprise to
me that Gannett would be the first major TV Station Group to recognize
that AXIS represented a unique and revolutionary approach to create
more and better content in a more efficient way. AXIS is superior to
traditional graphics content creation workflow models because it
removes the mundane, repetitive, factory-like aspects of everyday
graphics creation from the shoulders of highly skilled graphics
artists and designers thereby freeing them to concentrate on more
creative aspects of design and branding. By using image databases
inside the AXIS system, the elapsed time from creation to putting a
graphic On-Air is drastically reduced and productivity greatly
enhanced. AXIS tools are so intuitive they can be used by anyone from
production assistants to News Directors, making graphics output far
more efficient and with the added benefit of journalists and News
Directors retaining direct control of content. All of us at Chyron are
thrilled to announce a TV Station Group of Gannett's stature and
credibility as an early adopter of AXIS services, as it speaks to the
quality and efficiency of our platform. AXIS is an important driver
for Chyron's future revenue growth both On-Air and Online with
Newspapers, Radio, Pure Play Internet and, of course, our traditional
Television customers."
About AXIS
For a TV Station Group AXIS facilitates the sharing of graphics
content over the entire TV Station Group with access to virtually
unlimited data sources, such as AP GraphicsBank, together with the
Group's own archives of proprietary images. AXIS was designed with the
objective that graphic content for TV production and TV websites as
well as newspaper and radio websites should be created intuitively and
dynamically, but with consistent design and brand quality. Chyron's
AXIS platform facilitates this process in that a graphic need only be
created once in order for it to be simultaneously publishable to
multiple formats, displays and devices. AXIS services such as AXIS
News, FastMaps and FastCharts typically require only a few days of
training and the subscription pricing model makes for a fast return on
investment (ROI) when compared to other more traditional methods of
graphics content creation.
About Chyron
Chyron continues to define the world of digital and broadcast
graphics with Web, Mobile, HD, 3D, and newsroom integration solutions.
Winner of numerous awards, including two Emmys, Chyron has proven
itself as a leader in the industry with sophisticated graphics
offerings that include Online, Chyron's AXIS Graphics online content
creation software, HD/SD switchable on-air graphics systems, clip
servers, channel branding and telestration systems, graphic asset
management and XMP integration solutions, and the award-winning WAPSTR
mobile phone newsgathering application, as well as digital signage.
For more information about Chyron products and services please visit
the Company's websites at www.chyron.com, www.chytv.com and
www.axisgraphics.tv (AMEX: CGS).
Forward-looking Statement
This press release contains "forward-looking statements" within
the meaning of the Private Securities Litigation Reform Act of 1995,
including statements relating to Chyron's ability to formulate and
execute long-term growth strategies to build shareholder value and to
benefit from the insight and the experience of its new Board members,
Chyron's plans to leverage its success with its new web-based content
creation solutions as it works to broaden its reach into new markets,
Chyron being positioned for significant growth in the evolving digital
environment, the belief that Chyron will continue to lead the market
for digital video graphics solutions, and the potential for Chyron's
acquisition of AXIS to open the door to significant new opportunities
in the online and mobile markets. These forward-looking statements are
based on the Board's and management's current expectations and are
subject to certain risks and uncertainties that could cause actual
results to differ materially from those set forth in or implied by
forward-looking statements. These risks and uncertainties include, but
are not limited to, product concentration in a mature market,
dependence on the emerging digital market and the industry's
transition to digital television ("DTV") and high definition
television ("HDTV"), consumer acceptance of DTV and HDTV, resistance
within the broadcast or cable industry to implement DTV and HDTV
technology, rapid technological changes, continued growth, use and
improvement of the Internet, new technologies that could render
certain Chyron products to be obsolete, a highly competitive
environment, competitors with significantly greater financial
resources, new product introductions by competitors, seasonality,
fluctuations in quarterly operating results, ability to maintain
adequate levels of working capital, Chyron's ability to successfully
maintain the level of operating costs, expansion into new markets and
other factors discussed under the heading "Risk Factors" contained in
Item 1A in Chyron's Annual Report on Form 10-K for the year ended
December 31, 2007, which has been filed with the Securities and
Exchange Commission, as well as any updates to those risk factors
filed from time to time in its Quarterly Reports on Form 10-Q or
Current Reports on Form 8-K. All information in this press release is
as of the date of the release, and Chyron undertakes no duty to update
this information unless required by law.
Press:
Manor Marketing
Kate Ford, + 44 1932 253624
kate@manormarketing.tv
Chyron
Michelle Ingram, +1 631-845-2051
michelle@chyron.com
Logos and screen shots available on request
Copyright Business Wire 2008
