Rapidly Expanding Mid-Sized Independent Public Relations Agency Adds Digital
Media Strategies, Entertainment and Corporate Communications Leader Tom Biro to
Build Presence in the Pacific Northwest
SEATTLE--(Business Wire)--
Allison & Partners, one of the nation`s fastest growing strategic
communications, public relations and public affairs firms, is announcing the
opening of its Seattle office, its ninth office and first location in the
Pacific Northwest. The agency also announces that it has added digital media and
entertainment public relations expert Tom Biro to its senior leadership team.
Biro, who joins the firm after serving as Senior Director, Communications at
MTV, will manage the agency`s growth in the region.
"We`re tremendously excited about the opportunity to expand into the Pacific
Northwest, a market that is home to some of the world`s most dynamic and
innovative companies," said Andy Hardie-Brown, co-founder and Chief Operating
Officer of Allison & Partners. "We believe that Tom`s talents and our unique
approach to public relations will allow us to create strong client partnerships
in the region," Hardie-Brown explained. "With his diverse background and
experience in key sectors including technology, entertainment, retail, real
estate and consumer products and services, we believe Tom`s the ideal person to
build our presence in the market." He added, "As an agency that is devoted to
hiring the very best entrepreneurial talent in the industry, we`re very excited
to offer the insight of someone like Tom - who has created some truly notable
integrated marketing campaigns for some of the world`s leading brands - to our
current and prospective clients."
Biro joins the firm at a time that Allison & Partners is poised for significant
growth, following its expansion into the Atlanta and South Carolina regions
earlier this year and the launch of healthcare and public affairs practices.
Despite the economic downturn, the firm has maintained double digit growth and
has seen a steady increase in both new and organic client growth.
Prior to joining Allison & Partners, Tom Biro managed public relations
activities for MTV and MTV.com, generating awareness of MTV`s business successes
and integrated marketing efforts, and helped to build on MTV`s digital
initiatives, which included supervising the network`s Twitter feed and directing
other digital outreach. Previously, he was Vice President of Digital Media for
MWW Group`s DialogueMedia digital practice, where he developed social media
campaigns for clients that included Nikon, Samsung, Anheuser-Busch,
Gardenburger, Volkswagen, Sun Microsystems and more. Prior to joining MWW Group,
he worked for Deutsche Telekom and American Express in a marketing/public
relations capacity in addition to running his own blog, TheMediaDrop, and
blogging for AOL/Weblogs, Inc.`s AdJab, TVSquad and Cinematical blogs. Biro is a
PRWEEK columnist covering the intersection between public relations and the
digital space and a frequent speaker on digital media strategies.
About Allison & Partners
Allison & Partners (http://www.allisonpr.com, http://facebook.com/allisonpr,
http://twitter.com/allisonpr) is a national independent communications firm with
practice areas in consumer marketing, corporate communications, social impact,
technology, public affairs and healthcare. The firm builds customized programs
integrating media relations, cause-related marketing, brand building, customer
and internal communications, public affairs and promotional services. Allison &
Partners is a member of Pinnacle Worldwide, an international network of
independently owned communications firms in major cities around the world.
Allison & Partners
Lauren Selikoff, 862-216-6520
lauren@allisonpr.com
Copyright Business Wire 2009
