Hypatia Research Report: "Organizations Require an Effective Customer Analytics Eco-System to Remain Competitive"
Decision Analytics No Longer a Competitive Advantage, but
Necessary to Compete
BOSTON--(Business Wire)--
Hypatia Research, LLC today released a report entitled "Decision
Science and Customer Analysis: Competitive Advantage or Necessary to
Compete" outlining strategies, techniques, vendor solutions and
services utilized by leading companies.
Wal-mart, American Express, Cocoa-Cola, Staples, Best Buy,
Harrah's Entertainment, Proctor & Gamble, Toyota, Hilton
International. AOL, IBM, and Oracle are among numerous blue-chip
companies that leverage business and/or consumer data to compete in
today's economy.
Information is a currency used for competitive advantage since the
earliest beginnings of barter negotiations and commercial commerce. In
today's highly competitive global economy, knowledge of consumer and
business behavior, lifestyle and/or demographic information, can be
transformed through information analysis (i.e. Decision Science,
Marketing Science or Customer Analytics) into actionable insight. It
is this insight that provides key decision-making support to companies
that seek to enhance profitability and/or gain a competitive business
advantage.
"In order to create an effective decision analytics eco-system,
companies need to establish an operational foundation for customer
data analysis and decision-support," stated Leslie Ament, Managing
Partner at Hypatia Research, LLC. "Our research shows that leading
organizations most often take one of these three approaches in
capturing, analyzing and utilizing customer information derived from
multiple data sources."
1) Self-Reliant: Create an internal center of excellence.
2) Source Expertise: Partner with providers of information
services for flexible, on-demand expertise.
3) Hybrid Approach: Utilize in-house expertise combined with
outsourced information services.
"Use of 'Decision Science' will move from competitive advantage
status to 'necessary to compete' for the next decade," stated Ament.
"We also expect solution and service providers to partner in
delivering greater capabilities and higher-levels of customization to
clients."
About
Hypatia Research, LLC http://www.HypatiaResearch.com delivers high
impact market intelligence, industry benchmarking, best practice, and
vendor selection research for how businesses use technology and
service providers to capture, manage, analyze and apply customer
intelligence to enhance performance and to accelerate growth. Coverage
areas include: CRM, Business Intelligence, Customer Analytics,
Marketing Automation, Database Marketing, and Customer Data
Integration and Quality. Since 2001, clients have relied on us for
industry insight, expertise and independent research for guidance in
assessing various technology and service options.
Hypatia Research, LLC
Leslie Ament, 617-230-0067
Managing Partner
LAR@HypatiaResearch.com
Copyright Business Wire 2008
