RAMP Management Console Offers First Online Solution to Control
the Content, Context and Brand of Online Audio and Video Content; Cox
Radio First Customer to Reap Benefits of Full Suite of EveryZing
Solutions
CAMBRIDGE, Mass.--(Business Wire)--
EveryZing, a leader in next-generation Universal Search and video
search engine optimization (video SEO), today announced the launch of
RAMP, a new management console for the configuration and deployment of
EveryZing's leading ezSEARCH and ezSEO solutions. In addition,
EveryZing announced that Cox Radio, Inc. will deploy ezSEO and
ezSEARCH across all of its 68 radio station Web sites, all managed via
the RAMP console.
RAMP enables media companies to control the Reach, Access,
Monetization and Protection of their online audio and video content,
giving them the power to determine how their content is discovered,
distributed, presented and consumed. It allows customers to manage
ezSEARCH and ezSEO by enabling them to control their own content
pages, to customize topic search and navigation, and to manage the
advertising targeting of audio and video content. With "point and
click" capabilities and advanced code editing features, RAMP can be
managed by technical and non-technical users to ensure that the
EveryZing products are integrated into customer sites to meet their
specific needs. As a turn-key, hosted solution, RAMP enables customers
to deploy ezSEO and ezSEARCH in a matter of weeks.
Integrating search results across audio, video, images and text,
ezSEARCH offers media companies like Cox a "single search box"
experience for its end users, driving enhanced user satisfaction and
media consumption. Once the search results are blended into one index,
ezSEO delivers search engine-friendly Web pages across thousands of
topics, dramatically increasing the discoverability and placement of
customers' audio and video content across all of the major search
engines. RAMP helps to round out the offering for media companies and
other producers of online "infotainment" by giving them the power to
control ezSEARCH and ezSEO, helping them to create a personalized
high-quality, high-consumption channel for building consumer
interaction, driving discovery and increasing revenue.
"By partnering with EveryZing, we are able to leverage the unique
content assets from our terrestrial broadcasts on the Web and
significantly enhance how that content is discovered, presented and
monetized," said Gregg Lindahl, vice president of Cox Radio
Interactive & New Technologies. "With RAMP, we will manage ezSEARCH
and ezSEO across all radio stations' Web sites when our V3 sites debut
this spring. This enables us to create and deploy a set of standard
tools, while still allowing each station to manage their individual
content collections. EveryZing is providing a cost-effective solution,
but we do not sacrifice the customization we require for the user
experience."
"Controlling the brand, the context of consumption and the
associated advertising is an essential component to media companies'
and other infotainment sites' online success," said Tom Wilde,
EveryZing CEO. "Although sites like YouTube have created an extendable
distribution method for audio and video content, the content producers
have no way to control the way that content is distributed and
consumed - and more importantly, reap the advertising benefits that
are rightfully theirs. RAMP allows companies to be in command of their
own content and user experience, giving them the power to determine
how their content is edited, distributed and discovered - putting them
in control of their brand and business model."
About Cox Radio
Cox Radio is one of the largest radio companies in the United
States based on revenues. Upon the completion of all announced
transactions, Cox Radio will own, operate or provide sales or
marketing services for 86 stations (71 FM and 15 AM) clustered in 19
markets, including major markets such as Atlanta, Houston, Miami,
Orlando, San Antonio and Tampa. Cox Radio shares are traded on the New
York Stock Exchange under the symbol: CXR.
About EveryZing
Based in Cambridge, Mass., EveryZing is a pioneer in
next-generation universal search technology and video search engine
optimization (video SEO). EveryZing was originally founded by BBN
Technologies, creators of the email @ symbol. The company's core
intellectual property and capabilities include speech-to-text
technology and natural language processing. With the only technology
that delivers full-text output from online digital files, EveryZing
enables its customers to capitalize on the $7 billion online video
advertising market. For more information visit: www.everyzing.com.
Racepoint Group, Inc.
Juliana Allen, 781-487-4637
jallen@racepointgroup.com
Copyright Business Wire 2008
