U.K. Site Content to Cater to British Cruising Preferences
PENNINGTON, N.J., Jan. 10 /PRNewswire/ -- Cruise Critic(R)
(http://www.cruisecritic.com), the world's leading online resource for
consumer-oriented cruise reviews and news, has announced the launch of
CruiseCritic.co.uk, a dedicated U.K. site geared toward the British cruising
community and the company's first country-specific domain.
As an interactive cruise community and resource for planning cruise
getaways, CruiseCritic.co.uk will provide U.K. cruisers with vacation planning
tools such as cruise reviews and ports of call recommendations written by both
site members and Cruise Critic's expert editorial staff. CruiseCritic.co.uk
content will be programmed specifically for U.K.-oriented readers, catering to
the style and manner in which British travelers cruise. Also, with the launch
of the U.K. site, Cruise Critic can now offer unique deals and discounts
specifically to U.K. cruisers, something that was not previously possible
through the .com site.
"The British have a long tradition of cruising, as many great ships and
shipping lines have British origins," said Carolyn Spencer Brown, editor,
Cruise Critic. "Despite this lengthy cruise history, just recently, the
British cruise market has experienced an unprecedented boom. This boom,
coupled with an ever increasing British audience visiting the .com site made
now the ideal time to launch CruiseCritic.co.uk in order to help British
cruisers find the right ship, with the right amenities at the right price."
About Cruise Critic
Launched in October 1995, by The Independent Traveler, Inc., Cruise Critic
was the first consumer cruise site on the Internet. It is both an interactive
online magazine providing editorially driven cruise-related features and an
active community, where travelers can share opinions and experiences. Cruise
Critic is ranked the number one cruise information Web site by Hitwise. In the
last five years, traffic on CruiseCritic.com has grown 350 percent and it
currently attracts more than five million visitors per year. In response to
this burgeoning demand and worldwide growth, Cruise Critic launched its U.K.-
based sister site CruiseCritic.co.uk, in January 2008. Cruise Critic and The
Independent Traveler were acquired by TripAdvisor(R), LLC, the world's largest
travel community and an operating company of Expedia, Inc. in May 2007.
Cruise Critic and The Independent Traveler are either trademarks or
registered trademarks of The Independent Traveler, Inc. in the U.S. and/or
other countries. Other logos or product and company names mentioned herein
may be the property of their respective owners.
SOURCE Cruise Critic
Bryan Olender, +1-781-444-1113 ext. 560, bolender@tripadvisor.com, for Cruise
Critic
