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Lexar Rolls Out New Hot Red JumpDrive(R) FireFly USB Flash Drive With 16GB Capacity

Fri Aug 22, 2008 8:00am EDT
JumpDrive FireFly Offers Dramatically Increased Storage Capacity
                               For Users
FREMONT, Calif.--(Business Wire)--
Lexar Media, a leading global provider of memory products for
digital media, today announced the 16GB capacity JumpDrive FireFly USB
flash drive. The powerful, high-speed USB JumpDrive FireFly is
available in a wide range of high-capacity options, providing a
convenient solution for storing, transferring, and sharing digital
documents, photos, MP3 files, and video clips. The JumpDrive FireFly
drive is PC and Mac compatible and comes in four different stylish
colors, each representing a different memory capacity. The new hot
red-colored 16GB JumpDrive FireFly drive joins its brethren as a
high-capacity portable storage solution.

   The ultra-small, ultra-portable JumpDrive FireFly drive is
outfitted with an easily accessible keychain hole, making it easy to
tether onto a key ring, attach to a backpack, or hook to a purse or
briefcase. In addition to its attractive design, the JumpDrive FireFly
drive features a protective cap for security and a distinctive blue
LED tail that blinks during data transfer, letting users know when a
transfer job is complete.

   Reliably Stores and Transfers Files, Photos, Video, and More

   Darrell Hill, senior product marketing manager at Lexar Media,
noted: "The new 16GB JumpDrive FireFly drive is a bold new step in
storage for Lexar. Whether you're a student with tons of notes, a
blogger with a collection of video clips, or a mom with an online
family album full of digital photos, our stylish new 16GB JumpDrive
FireFly drive lets you keep your precious data and media files on hand
while on the go."

   As a special bonus for Windows-based road warriors, the JumpDrive
FireFly drive comes pre-loaded with a free 30-day trial of Dmailer V7
software, which enables you to easily backup and synchronize your
files, including Microsoft(R) Outlook(R) and Outlook Express.

   The 16GB Lexar JumpDrive FireFly drive is currently shipping for a
suggested retail price of $99. Additionally, Lexar JumpDrive FireFly
drives are available in 1GB, 2GB, 4GB and 8GB capacities.

   About Lexar Media

   Lexar Media is a leading marketer and manufacturer of NAND flash
and DRAM memory products under the Lexar and Crucial brand names.
Lexar also sells flash memory products under the Kodak brand. For more
information about Lexar, visit www.lexar.com. For more information
about Crucial products, visit www.crucial.com, www.crucial.com/uk or
www.crucial.com/eu. Lexar Media, Inc. is a subsidiary of Micron
Technology, Inc., and Lexar Media is a division of Micron Europe
Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a
division of Micron Japan, Ltd.

   About Micron Technology, Inc

   Micron Technology, Inc., is one of the world's leading providers
of advanced semiconductor solutions. Through its worldwide operations,
Micron manufactures and markets DRAMs, NAND flash memory, CMOS image
sensors, other semiconductor components, and memory modules for use in
leading-edge computing, consumer, networking and mobile products.
Micron's common stock is traded on the New York Stock Exchange (NYSE)
under the MU symbol. To learn more about Micron Technology, Inc.,
visit www.micron.com.

   (C) 2008 Lexar Media, Inc. All rights reserved. Information is
subject to change without notice. Lexar, the Lexar logo, and JumpDrive
are trademarks of Lexar Media, Inc. Micron is a trademark of Micron
Technology, Inc. All other brand or product names are trademarks or
registered trademarks of their respective holders.

DBA Public Relations
Scott Meaney, 212-388-1400
smeaney@dba-pr.com

Copyright Business Wire 2008



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