Leading Brand in Consumer Electronics Storage Celebrates 25 Years with New
Products for the MacBook, MacBook Pro, iPhoneTM and iPod Categories
SAN FRANCISCO--(Business Wire)--
Case Logic, the leading innovator in organization and storage solutions for
consumer electronics, will debut new lines of iPod cases and MacBook-specific
sleeves beginning tomorrow at the Macworld Expo, January 6 through 9 at the
Moscone Center`s North Hall in booth number 3410.
Having established themselves in the consumer electronics space for 25 years,
Case Logic continues its legacy of developing innovative solutions with a
renewed focus on addressing the needs and desires of today`s on-the-go consumer.
In 1984, the company started with a simple goal: creating a solution for
cassette tapes rattling around on the floor of the car while traveling to the
ski slopes. Today, Case Logic offers more than 350 innovative products as an
industry leader committed to developing and delivering intelligent organization
solutions for the ways people live, including products developed specifically
for Mac and iPod enthusiasts.
"Case Logic is thrilled to celebrate 25 years of helping consumers organize and
store their favorite electronics, including their iPods and MacBooks," said Jeff
Warde, director of marketing for Case Logic. "We are excited to continue this
legacy of innovation with the introduction of a new generation of mobile
lifestyle solutions for fans of Apple products."
Case Logic`s innovations for 2009 include a new generation of iPod cases
designed for everything from the new nano to the touch and iPhone and sleeves
specifically designed for MacBooks.
iPod Cases
Case Logic introduced five new collections of iPod-specific cases in September
2008 and offers consumers the ability to showcase their own individuality with a
variety of styles, colors and trend-forward designs. All of these cases provide
the protection and innovation that has become synonymous with Case Logic over
the past 25 years.
MacBook Sleeves
The travel and technology industries are changing rapidly with new guidelines
and Case Logic has developed solutions that will help consumers navigate through
these changes with more ease and efficiency. One of the highlights of its new
product assortment is a collection of MacBook-specific sleeves. In August 2008,
Case Logic responded to new guidelines implemented by the Transportation
Security Administration (TSA) surrounding carry on luggage by introducing the
Security FriendlyTM collection of laptop sleeves. This new collection makes
navigating through airport security faster and easier by allowing travelers to
pass through screening checkpoints without removing their MacBook from the
protection of their sleeve for individual inspection.
Mobile Lifestyle Accessories
Case Logic will also be showcasing their portable hard drive cases designed to
protect important data, and a limited assortment of multi-use messenger bags,
backpacks and photo accessories.
To learn more about Case Logic and its assortment of mobile lifestyle
organization and storage solutions, please visit www.caselogic.com.
About Case Logic
Case Logic, a brand within the Thule Group, is a leader in developing and
delivering intelligent organization solutions for the ways people live. The
company continues to create unique and intuitive products designed to transport,
organize and protect everyday essentials.
Today, Case Logic develops and distributes portable and home storage accessories
for CDs, DVDs, portable electronics, laptops, cameras and camcorders, automotive
organization, luggage and travel essentials to customers across the globe.
Case Logic is owned and operated by Thule, the world leader in sports utility
transportation. Thule delivers solutions for active families and outdoor
enthusiasts wanting to transport their equipment by vehicles safely, easily and
in style.
For more information about Case Logic and its products, please visit
www.caselogic.com.
Ogilvy Public Relations Worldwide
Shannon Gibbs, 303-634-2671
Shannon.Gibbs@ogilvypr.com
or
Case Logic
Jeff Warde, 303-652-1110
Jeff.Warde@caselogic.com
Copyright Business Wire 2009
