Anti-Aging Leader's BOTOX Alternative - AlphaDerma CE - to Be
Sampled by 20,000 Skin Care Enthusiasts
CHERRY HILL, N.J.--(Business Wire)--Janson Beckett Cosmeceuticals, a leading developer of
peptide-based anti-aging treatments, today announced that its
top-selling formulation - AlphaDerma CE - will be among the featured
products in the Winter 2008 TestTube(TM) offered by NewBeauty
Magazine.
The TestTube is a unique beauty-sampling program launched by
NewBeauty in 2006. NewBeauty subscribers sign up and pay to receive
four TestTubes annually. Each tube contains as many as ten full-size
or deluxe samples of coveted, high-performance beauty products; it
affords consumers the opportunity to evaluate luxury offerings at
discounted rates before making larger investments, as well as the
opportunity to share product reviews online.
The first TestTube was mailed in the Fall 2006 to around 6,000
recipients. The Winter 2008 program is expected to mail to 20,000
recipients - an indication of the growing buzz and interest
surrounding the TestTube.
"NewBeauty's TestTube program is an innovative vehicle for
connecting beauty enthusiasts with must-have products like AlphaDerma
CE," stated Janson Beckett President Ian Strassler. "Few programs
yield the bump in brand awareness and sales as smartly and affordably
as the TestTube."
AlphaDerma CE has emerged as a performance leader from the glut of
topical BOTOX(R) alternative products saturating the skin care market.
Its eight active ingredients include an exclusive mix of antioxidants,
firming agents, and moisturizers optimally blended with 10% Argireline
- a powerful peptide clinically proven to diminish the frequency and
intensity of the muscle movements that help produce fine facial lines.
To complement AlphaDerma CE, Janson Beckett markets 12 additional
intensive skin care formulations; six of these are part of a
comprehensive anti-aging regimen designed to repair and prevent
problems commonly associated with aging skin: fine facial lines on the
brow, sides of eyes, and above the lips; under eye puffiness and
discoloration; sagging skin/loss of elasticity; loss of radiance; and
hyperpigmentation.
Janson Beckett products are available through prestige retailers
in the beauty, medical, and wellness markets worldwide. Businesses
interested in distributing or retailing Janson Beckett's premium skin
care line can send requests to info@janson-beckett.com.
ABOUT JANSON BECKETT COSMECEUTICALS
Founded in 2004, Janson Beckett Cosmeceuticals develops and
manufactures a range of advanced, peptide skin care treatments for
repairing and rejuvenating aging skin. Information on the company and
its products can be found at www.janson-beckett.com.
ABOUT NEW BEAUTY MAGAZINE
Launched in 2005 as "the world's most unique beauty magazine," New
Beauty boasts 500,000 subscribers. It is the first and only beauty
magazine dedicated to all aspects of cosmetic enhancement, providing
expert information and advice on advances in plastic surgery,
dermatology, cosmetic dentistry, and non-surgical beauty treatments.
For more information, visit www.newbeauty.com.
Trademarks and register marks are the property of their respective
companies.
Janson Beckett Cosmeceuticals
Lou Martelli, 856-424-8018
Copyright Business Wire 2008
