MoConDi Partners with H3G, One Italia to Offer MeYou Viral Mobile Content Application Solution to Italy's Gamers
Partnership Allows Over 7 Million Italian H3G Subscribers to
Interact and Share Premium Mobile Content and Earn Credit for Sharing
and Creating Additional Content
LOS ANGELES--(Business Wire)--
MoConDi, a leading content management and delivery platform, today
announced a partnership with One Italia mobile for Italian mobile
carrier H3G. The partnership will provide MoConDi's MeYou content
sharing application (www.MeYou.com), branded Passa Parola in Italy, to
H3G's seven million subscribers.
H3G customers will now be able to recommend to their friends
mobile content, including games, from top publishers through one-click
viral sharing on the Web and mobile phones. Additionally, users of
MoConDi's MeYou service, currently numbering nearly one million, can
recommend the content to additional users for credit within the
application, encouraging further distribution and recommendation.
One Italia is a digital communication company which operates
within a Web-based environment, integrating technology, creativity,
advertising and telephonic solutions.
"MeYou is rapidly expanding among international mobile users in
the same viral sense that our platform is built upon and encourages,"
said JT Klepp, President of MoConDi. "We are pleased to be able to
partner with fine providers such as H3G and One Italia."
With MeYou, users are rewarded with credits for purchases and
recommendations, which can then be redeemed for purchases of more
content. The application has access to over 5,000 pieces of content
via the MoConDi content management and delivery platform. The client
allows users to browse through the catalogue and either purchase or
recommend relevant content; it has become one of their major sales
channels for games and other content to date.
"We are very excited to partner with MoConDi, and to be on the
forefront of the nascent mobile viral marketing space," said Gianluca
Giacomini of One Italia. "We see this area as the next driver of
profit in the mobile marketplace."
About MoConDi
MoConDi is a mobile entertainment creator and distributor that has
developed and deployed mobile data applications and content for over
1,000 content providers, including delivering the most popular
consumer brands such as Disney, Warner Brothers, Sony Music, THQ,
Hands-On Mobile, Glu, I-Play, Gameloft and Electronic Arts to carriers
worldwide. MoConDi products drive content uptake and engage
communities, as well as create an environment for content creators to
get to market. With offices in Los Angeles, Amsterdam, Oslo, London,
Milan and Sydney, MoConDi is set up to quickly identify and export
trends across borders to serve the world's leading wireless carriers,
entertainment and media companies and advertising groups.
About One Italia
One Italia is a leading mobile entertainment and value-added
service provider founded four years ago as a spin-off of Eutelia. The
company, a leader in the Italian digital media arena, has invoiced
sales of 40 million Euros and holds top spots in four markets: 3G
Mobile VAS, Mobile and online advertising, E-commerce, SEO & keyword
marketing. With its state of the art technology, the self-owned ad
server and support from an internal graphic design team that creates
communication campaigns, One is able to provide full-spectrum
technical assistance throughout all phases of workflow, followed by
in-depth analysis of the results. With offices in Rome, Milan and
Benevento, One Italia's team now has 200 employees, showing an over
30% growth in 2007.
VSC Consulting
Vijay Chattha, 415-305-6041
vijay@vscconsulting.com
Copyright Business Wire 2008
