NEW YORK--(Business Wire)--
Blue Spoon Consulting Group, LLC, today published a strategy pharmaceutical
companies can apply to reinvent growth for established drug brands. Addressing
the total context of change reshaping the operating environment, the approach
shifts the center of gravity in pharmaceutical brand management, focusing on
market collaboration and novel linkages to create new health and business value.
Available for download through the Blue Spoon Consulting website
(www.bluespoonconsulting.com), the strategic brief builds on the concept of
`health ecosystem design` introduced by Blue Spoon as a new model for
competitive strategy, regionalization and employer initiatives, and
account-based sales to integrated delivery networks.
Blue Spoon is a leading strategy and marketing innovation consultancy serving
the global pharmaceutical, health products, and information technology
industries. Blue Spoon has pioneered a methodology for market strategy defined
in 21st-century terms, an approach that enables an evolutionary leap in
solutions for growth and competitive advantage. The firm was the first to
introduce `marketing ecosystems` as a framework to synthesize strategy, media,
content and distribution platforms for in-line products.1 Visit:
www.bluespoonconsulting.com.
1J.G. Singer, "Framing Brand Management for Marketing Ecosystems," Journal of
Business Strategy, 27, no. 5 (2006): 50-57.
Blue Spoon Consulting
John Singer, 917-538-4239
john@bluespoonconsulting.com
Copyright Business Wire 2009
