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A First for Football: Castrol Launches World's First Player Rankings System

Fri Nov 6, 2009 6:13am EST
  MADRID, SPAIN, Nov 06 (MARKET WIRE) -- 
Who is the greatest current footballer? It's a question that always
evokes passionate debate from football fans and pundits around the globe.
Now they can find the definitive answer to the much-disputed question as
Castrol global ambassador Cristiano Ronaldo today unveiled the inaugural
Castrol Rankings, the world's first truly objective football rankings
system, based on the actual performance of every football player across
Europe's top five leagues.

    While other football rankings are based on opinion, Castrol has applied
the same expertise they apply to the development of their oils to create
the Castrol Rankings -- using objective analysis and highly advanced
technology to measure every pass, every tackle and every single move of
over 2000 players and games every year. It will, at last, draw a line
under the age-old debate about who are the best performing players.

    The Castrol Rankings are updated on a rolling monthly basis so, from now
on, for the first time ever, football fans can regularly check whether
Kaka is really out-performing Gerrard, or whether Messi is proving more
effective than Thierry Henry, by visiting www.castrolfootball.com. Fans
can also customise the Castrol Rankings by player nationality, position or
club, allowing them to compare the players or teams they support.

    Speaking at today's launch, Ronaldo, placed third, vowed that he will
close the gap on Lionel Messi and leader Thierry Henry, after the
Barcelona forward took the top spot: "The Castrol Rankings is the ranking
that every player wants to top. If you can be number one on the Castrol
Rankings there can be no arguments, as it is based on fact, not opinion.
That's why I'm aiming for the number one spot -- to prove I'm the best!"

    To see the full Castrol Rankings and register for monthly updates, please
go to www.castrolfootball.com. You can join the debate by becoming a fan
on Castrol Football Facebook or follow us on Castrol Football twitter.

    Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1108299


International Castrol Media Contacts:

Aida Phillips:
305.785.6039
E: Email Contact

Laura Tucker:
T: +44 20 7543 4769 / +44 7854 267 839
E: Email Contact

Shervin Behzadi:
T: +44 20 7544 3694 / +44 7891 824 581
E: Email Contact

Copyright 2009, Market Wire, All rights reserved.

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