Now Millions Can Discover Hundreds of Thousands of Articles and
Live Q&A on How to Do Just About Everything
SANTA MONICA, Calif.--(Business Wire)--
eHow(TM), the website for how to do just about everything, today
unveiled Quick Guides, the site's newest innovation. Quick Guides give
the user a complete view of the most frequently requested topics by
bundling relevant articles from experts and eHow editors with
real-time information from the community. The eHow social media
platform now enables the 17 million monthly visitors to discover and
contribute relevant information on a range of topics.
"Quick Guides are an exciting and strategic enhancement for
navigating the more than 300,000 professional and user-generated
how-to articles and videos," said Gregory Boudewijn, general manager,
eHow. "The remarkable audience growth over the past year drives our
team to create features such as the Quick Guides, so every time people
visit eHow.com they can quickly and easily find the complete
information they seek."
The eHow development team leveraged Web 2.0 technology and
functionality to build this new proprietary platform. It allows eHow
experts, professional writers, and soon eHow members the ability to
create new Quick Guides that package content found across the site.
Every Quick Guide includes social Q&A that extends the content into a
conversation, giving users timely answers to their questions. For
launch, eHow editors created 250 Quick Guides based on the most
popular topics on the eHow.com site, but the platform will soon
support a limitless number of guides. Introductory Quick Guides
include weddings, travel, cars, sports & fitness and personal finance.
"Our goal is to give everyone who comes to the eHow.com site
exactly what they are looking for and we did this by creating hundreds
of thousands of articles, but that's just the first step," adds
Boudewijn. "Today, we can deliver great content to our users in a
helpful way that is easy to navigate."
Every eHow(TM) Quick Guide will have a minimum of five articles
and will pull from the comprehensive library of professional, expert
and member-contributed content at eHow.com. In addition to these
articles, the eHow site will serve up live, social Q&A on that topic.
Previously, if someone was looking for information on gardening, they
were required to search for multiple specific how-to articles, like
"How to Make Compost" or "How to Start a Vegetable Garden." Today,
this same person, when searching for this topic, will be provided with
a single page - the Gardening 101 eHow Quick Guide - that includes
multiple articles as well as related questions and answers.
About eHow(TM)
eHow, a Demand Media(TM) platform, is a leading online resource
and community with the mission to offer real world solutions for
everyday questions. By coupling professional content and expert
insight, eHow provides reliable information to the 17 million users
who come to the eHow.com site every month. With the integration of
social media and user publishing, the eHow site offers a creative
outlet for real people to share real knowledge. For more information,
visit www.eHow.com.
(C) 2008 Demand Media, Inc. All rights reserved. Demand Media and
eHow are trademarks of Demand Media, Inc. in the United States and/or
other countries.
Demand Media
Quinn Daly, 310-394-6429
quinn@demandmedia.com
or
Ruder Finn
Andy Pray, 415-348-2732
praya@ruderfinn.com
Copyright Business Wire 2008
