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ATG Positioned in the Leaders Quadrant for e-Commerce Magic Quadrant

Tue Aug 19, 2008 7:35am EDT
Evaluation Based on Completeness of Vision and Ability to Execute
CAMBRIDGE, Mass.--(Business Wire)--
ATG (Art Technology Group, Inc., NASDAQ: ARTG), the premier
provider of e-commerce software and platform neutral optimization
services, today announced that it has been positioned by Gartner, Inc.
in the leaders quadrant in the Magic Quadrant for E-Commerce.
Published by Gartner research vice president Gene Alverez on July 18,
2008, the report included ATG as one of the technology providers in
the Leaders quadrant that has "demonstrated longevity in the
e-commerce market, as well as a commitment to new product innovations
for Internet sales. In addition, leaders represent technology
providers with the strongest capability to meet Internet selling
requirements."(1)

   To be included in this report, technology vendors must meet
certain criteria regarding their e-commerce product capabilities,
short term viability and market traction and momentum. In an
explanation of standards used to determine which companies are placed
in the leaders quadrant, the report cites the following:

   "This quadrant contains technology providers that demonstrate the
greatest degree of support for B2B and B2C Internet sales. These
providers lead the market in e-commerce by consistently demonstrating
customer satisfaction, strong support and professional services,
leading to the implementation of a successful e-commerce
site....Technology providers in this quadrant have demonstrated
consistent, extensive and durable execution in delivering e-commerce
Web sites at the enterprise level. In addition, the maturity of this
market demands that leaders maintain a strong vision regarding the key
points that have emerged during the past year -- such as, but not
limited to, Web 2.0 (user experience and community capabilities),
multiple deployment options and multisite management; the capability
to support B2B, B2B2C and B2C selling models; integration with
multiple points of interaction, such as mobile, call centers and
stores, and supporting overall sales, service and marketing in an
e-commerce context."(1)

   "We believe inclusion in the leaders quadrant is not only an
exciting honor, but it is also a proven testament to ATG's standing in
the e-commerce industry," said Bob Burke, president and CEO, ATG.
"Demand for experienced e-commerce solutions throughout the industry
is higher than ever, proving that customers are investing in their
online capabilities."

   About the Magic Quadrant

   The Magic Quadrant is copyrighted 2008 by Gartner, Inc. and is
reused with permission. The Magic Quadrant is a graphical
representation of a marketplace at and for a specific time period. It
depicts Gartner's analysis of how certain vendors measure against
criteria for that marketplace, as defined by Gartner. Gartner does not
endorse any vendor, product or service depicted in the Magic Quadrant,
and does not advise technology users to select only those vendors
placed in the "Leaders" quadrant. The Magic Quadrant is intended
solely as a research tool, and is not meant to be a specific guide to
action. Gartner disclaims all warranties, express or implied, with
respect to this research, including any warranties of merchantability
or fitness for a particular purpose.

   About ATG

   A trusted, global specialist in e-commerce, ATG (Art Technology
Group, Inc., NASDAQ: ARTG) has spent the last decade focused on
helping the world's premier brands maximize the success of their
online businesses. The ATG Commerce application suite is the top-rated
platform for powering highly personalized, efficient and effective
e-commerce sites. The company offers a line of platform-neutral,
SaaS-based ATG e-Commerce Optimization Services, which can be easily
added to any Web site to increase conversions and order size. ATG
customers include progressive, innovative online brands like AT&T,
Best Buy, Bulgari, Coca Cola, Continental Airlines, CVS, Dell, Diane
von Furstenberg, DirecTV, eLuxury, El Corte Ingles, France Telecom,
Harvard Business School Publishing, Hewlett-Packard, Hilton, HSBC,
Intuit, Jenny Craig, Louis Vuitton, Macy's, Mercedes Benz, Meredith,
Microsoft, Neiman Marcus, New York & Company, NutriSystem, OfficeMax,
PayPal, Philips, Procter & Gamble, Sears, Sony, Symantec, Target,
T-Mobile, Tommy Hilfiger, Urban Outfitters, Verizon, Viacom, Vodafone
and Walgreens. For more information, please visit http://www.atg.com.

   (1)Gartner "Magic Quadrant for E-Commerce" by G. Alvarez. July 18,
2008.

   (C) 2008 Art Technology Group, Inc. ATG and Art Technology Group
are registered trademarks. All other product names, service marks, and
trademarks mentioned herein are trademarks of their respective owners.

   This press release contains forward-looking statements for
purposes of the safe harbor provisions under The Private Securities
Litigation Reform Act of 1995. These statements involve known and
unknown risks and uncertainties that may cause ATG's actual results,
levels of activity, performance or achievements to be materially
different from any future results, levels of activity, performance or
achievements expressed or implied by such forward-looking statements.
Important risk factors affecting ATG's business generally may be found
in its periodic reports and registration statements filed with the
Securities and Exchange Commission at www.sec.gov . Risk factors
related to the subject matter of this press release include the
possibility that the ATG product deployment will not be successful, on
time or significantly enhance the user's Internet experience or will
not increase customer revenue across brands; that those customers
leveraging ATG will not have the opportunity to increase revenue and
decrease future costs; the need to adapt to rapid changes so products
do not become obsolete; the possibility of errors in ATG's software
products; the possibility that the solution will not make customer
implementations faster or more flexible or permit the customer to meet
its customer-facing or infrastructure requirements; that the ATG
product will not continue to be integrated with third party
applications servers or will not support all Web services enabled
systems; that ATG's product strategy may change in the future; and the
risks and costs of intellectual property litigation. ATG undertakes no
obligation to update any of the forward-looking statements after the
date of this press release.

ATG
Tucker Walsh, 617-386-1159
twalsh@atg.com
www.atg.com
or
Matter Communications
Jesse Ciccone, 978-499-9250 x 230
atg@matternow.com
www.matternow.com

Copyright Business Wire 2008



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