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IODA Expands Video and Film Distribution Network Onto Amazon

Thu Jun 26, 2008 8:02am EDT
  LAS VEGAS, NV, Jun 26 (MARKET WIRE) -- 
IODA, the global leader in digital distribution, marketing, and
technology solutions for the independent music and film industry, today
announced Amazon will now carry IODA's independent film and music-related
video content. Under the terms of the collaboration, IODA's broad catalog
of indie films and music-related videos will now be available through
Amazon's Unbox digital video download service, and through CreateSpace,
the inventory-free, self-publishing platform that is part of the
Amazon.com group of companies. IODA already distributes a catalog of more
than one million independent music tracks worldwide through a network of
music distribution channels, including Amazon MP3.

    IODA manages digital distribution for over 2000 video and film titles,
spanning features, documentaries, TV shows, short films and fitness,
sports and lifestyle programs. Amazon's Unbox video download service will
make the indie films and videos distributed by IODA easily available to
the millions of loyal customers who use Amazon. CreateSpace will further
expand the revenue opportunities for the film and video rightsholders
working with IODA by enabling them to sell CDs and DVDs on demand.

    "Demand for independent film content continues to grow and we are excited
to offer people access to the thousands of hours of high quality indie
video content we distribute through Amazon," said Kevin Arnold, CEO and
founder of IODA. "IODA's catalog of indie content is also a perfect fit
for CreateSpace, which makes DVD production and sales not only
logistically possible but also potentially lucrative for the indie film
rightsholder."

    IODA also announced digital video distribution agreements with independent
film and video companies Arab Film Distribution, NCircle and Indie
Rights. The content will be distributed through IODA's retail partners,
including the new collaboration with Amazon Unbox and CreateSpace. Arab
Film Distributes such award-winning films as "Iraq in Fragments." NCircle
Entertainment distributes high profile children's video titles like
"Trollz," "Super Mario Bros. Super Show!" and "Sonic Underground." Indie
Rights is distributing the documentary "Skid Row," which was produced by
and stars Pras from the Fugees.

    "The success of independent films and music-related videos is largely
driven by word-of-mouth as opposed to big marketing and advertising
campaigns used by the major movie studios and production houses,"
continued Arnold. "The number of people who are now using the Internet to
discover, share and enjoy movies online has magnified the word of mouth
effect for the indie film industry. Adding such a well-known, large
retailer like Amazon to our distribution network will make it even easier
for the indie film and video makers IODA works with to develop their fan
bases worldwide."

    IODA, already at the forefront of digital independent music distribution,
has been building a high quality catalog of 2,000 music-related film and
video titles since its entry into the digital video distribution market
last year. IODA's content partners include top-tier indie film production
companies such as Heretic Films, whose titles include the award-winning
documentaries "24 Hours on Craigslist" and "Starbucking," Greenline
Digital, known for "Confessions of a Burning Man," and Cugat, Inc., known
for the heralded Ramones documentary "End of the Century."

    In addition to offering content on Amazon, IODA's network of retailers
that distribute indie film and music-related video content includes movie
download sites Netflix and Bit Torrent, mobile outlets Groovemobile,
Hudson, Jamba/Jamster, Mobile Streams, Rogers Canada and Musiwave, and
music video purveyor Real Rhapsody.

    IODA issued the announcement during the Home Media Expo in Las Vegas.

    About IODA

    IODA, the Independent Online Distribution Alliance, is the
industry-leading digital distribution company for the global independent
music community. IODA provides comprehensive services to record labels,
physical distributors, and artists, including license negotiations; media
encoding and metadata management; and royalty payment administration and
reporting. The company also offers promotional support through a
dedicated marketing division and through the IODA Promonet
(www.iodapromonet.com), a promotional distribution network that provides
qualified podcasts, blogs, and other promotional sites with access to
pre-cleared, legal music and other promotional assets from IODA's labels.
Founded in 2003, IODA represents a rapidly expanding roster of over a
million tracks from thousands of independent labels around the globe.
IODA also distributes independent film and video content for over 2000
titles. IODA was named one of FORTUNE magazine's 25 Breakout Companies
for 2005. The company's website is www.iodalliance.com.

    

Contact Info:
Jessica Hoffman
tel: 925-296-6161
email: Email Contact

Copyright 2008, Market Wire, All rights reserved.

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