WILMINGTON, Del., May 1 /PRNewswire/ -- Asiana Airlines, Bank of America,
and American Express today announced the launch of the new Asiana American
Express(R) Card from Bank of America. The card provides two miles per dollar
on everyday purchases and access to members-only golf courses in Korea and
throughout the Asia Pacific region.
(Logo: http://www.newscom.com/cgi-bin/prnh/20050720/CLW086LOGO-b )
"We are very pleased to partner once again with Bank of America,
strengthening the successful relationship our companies have enjoyed over the
past several years--and now adding the iconic American Express to the
partnership," notes Kyung Chul Park, senior vice president of Asiana Airlines.
"It is our customers, however, who will truly benefit, given all of the
privileges and rewards that this exciting new card offers."
The new Asiana American Express Card from Bank of America delivers some of
the most competitive benefits and features available in a premium airline
card, including: -- Two miles for every dollar spent on everyday purchases
-- Three miles for every dollar spent at select grocery store locations
-- Five thousand bonus miles after first purchase
-- Annual airfare rebate of $100 on Asiana tickets purchased with the card
-- Two annual Asiana lounge invitations
-- Annual 10,000 bonus miles certificate
"This program represents an important expansion of our successful
partnership with Asiana Airlines, complimented by the unique benefits of
American Express," said Michael Rhodes, senior vice president and Card Product
executive for Bank of America. "We're delighted to offer the Asiana American
Express Card to the marketplace and know that its competitive positioning will
be key to this product's success."
In addition, the card provides access to exclusive travel and lifestyle
offers, privileges and experiences exclusively for American Express
Cardmembers. These benefits include exceptional offers on luxury hotel, spa
and resort stays and special savings on fine dining and car rentals from
participating American Express merchants. Through a convenient members-only
website, Cardmembers also receive high-quality service such as access to
participating members-only golf courses throughout Korea and the Asia Pacific
region.
"We're delighted to join with Asiana Airlines, a company well-known for
its outstanding commitment to its customers, and expand our strong
relationship with Bank of America to launch this exciting new card," said
Janey Whiteside, vice president and group general manager, American Express
Global Network Services. "The Asiana American Express Card from Bank of
America leverages our collective strengths and expertise to deliver a product
that is superior in the market and is sure to become the card of choice for
frequent travelers looking for premium value"
The Asiana American Express Card from Bank of America is now available at
www.bankofamerica.com.
About Bank of America
Bank of America is one of the world's largest financial institutions,
serving individual consumers, small and middle market businesses and large
corporations with a full range of banking, investing, asset management and
other financial and risk-management products and services. The company
provides unmatched convenience in the United States, serving more than 59
million consumer and small business relationships with more than 6,100 retail
banking offices, nearly 18,500 ATMs and award-winning online banking with
nearly 25 million active users. Bank of America is the No. 1 overall Small
Business Administration (SBA) lender in the United States and the No. 1 SBA
lender to minority-owned small businesses. The company serves clients in more
than 150 countries and has relationships with 99 percent of the U.S. Fortune
500 companies and 83 percent of the Fortune Global 500. Bank of America
Corporation stock (NYSE: BAC) is a component of the Dow Jones Industrial
Average and is listed on the New York Stock Exchange.
About American Express
American Express Company is a diversified worldwide travel, financial and
network services company, founded in 1850. It is a world leader in charge and
credit cards, Travelers Cheques, travel, and business services. Since 1996
American Express has been aggressively pursuing a strategy of opening its
merchant network and card product portfolio to third party issuers around the
world. By leveraging its global infrastructure and the powerful appeal of the
brand, American Express has gained even broader reach for its network
worldwide. American Express has now established more than 115 card-issuing
partnership arrangements in 125 markets.
SOURCE Bank of America
Betty Riess, Bank of America, +1-415-622-6397, Betty.Riess@bankofamerica.com,
or Keri Buster, American Express, +1-212-640-6193,
Keri.K.Buster@americanexpress.com
