Production Company and Youth Performer's Community, BE., Begins Casting For
New TV Series
SAN DIEGO, Dec. 6 /PRNewswire/ -- BE., an innovative children's
entertainment production and performance community, is proud to announce the
launch of its new San Diego offices, located in Kearney Mesa.
BE. is following up the success of its two kids-only television
productions currently airing in the San Francisco Bay Area, "Say What" and
"Kids Unlimited" on The CW Network by opening a brand new office and market in
San Diego. BE. will be hosting auditions for local San Diego youth
performers, from actors to dancers and singers, creating a new performers
community. From this community BE. will be casting two new television shows
to air in San Diego.
The concept behind BE.'s multifaceted operation is to "bring Hollywood
home." BE. uses only local actors who are members of the BE. Community. BE.
provides its performer community with a program that incorporates a variety of
services to prepare them for careers in the entertainment industry, such as
acting courses, financial management, photography and speaking courses. The
membership-based program culminates in the broadcast of the BE. Network's
television productions, which provide the actors with both credits and
exposure on a mainstream media outlet. The entire process was conceived and
developed by longtime Hollywood casting and talent agent, Erik DeSando.
"We have found some incredible talent in San Francisco to cast in our
shows and we feel that San Diego is going to offer up just as many future
stars," said BE. CEO Erik DeSando. "We're writing two brand new television
shows and our casting has already begun. We hope the kids of San Diego are as
excited as we are!"
BE. is a subscription-based company, which provides young artists and
their families with a highly successful and customized process designed to
encourage and develop each member's individual talent. BE. is not a talent
agency and does not represent talent on any level. Part of BE.'s program
includes access to heavily discounted training classes in professional acting,
singing, modeling, money management and dance, which are organized into an
evolving curriculum.
BE.'s unique business model enables the company to not only provide the
services that emerging young performers need to succeed; it supplies the
outlet to showcase their talent as well. BE. is the entertainment industry's
only source for guaranteed exposure in a major media market on network
television.
The San Diego office is currently scheduling casting auditions.
BE.'s San Diego office is located at:
8344 Clairemont Mesa Blvd. Ste. 202
San Diego, CA 92111
ABOUT BE.
BE. is a multifaceted organization designed to give young artists the
resources, services, experience and exposure that they need in order to
succeed in the entertainment industry. The company offers actors and
musicians opportunities to expand their knowledge and talent while encouraging
children to reach for the stars in every aspect of their lives: from
schoolwork to social time, from academics to the arts. BE. is not a talent
representation company. BE.'s management team is headed by entertainment
industry veterans with deep knowledge and expertise in casting, production and
talent management, giving the company an insider's perspective on Hollywood.
BE. encompasses BE. Productions, which creates broadcast content and live
performances, and BE. Network, which currently airs one hour of youth
programming weekly with plans to expand eventually to a full 24-hour network.
Contact:
Brian McWilliams
Spelling Communications
310-477-9500
bmcwilliams@spellcom.com
Available Topic Expert(s): For information on the listed expert(s), click
appropriate link.
Erik DeSando
http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=69533
SOURCE BE.
Brian McWilliams of Spelling Communications, +1-310-477-9500,
bmcwilliams@spellcom.com, for BE.
