Moire Marketing Offers a Checklist for Professional Service Firms Looking to
Build Their Brand and Business with Alumni Programs
WASHINGTON, Oct. 26 /PRNewswire/ -- In a competitive economic climate,
professional service firms need to capitalize on any edge they can and are
finding rich resources when leveraging their alumni network.
Alumni programs have become a crucial way for professional service firms to
develop new business, strengthen their brands and recruit the best and
brightest. They can become brand ambassadors for a firm, referral sources for
new business and references for new hires or "boomerangs" that return to a
firm.
Moire Marketing Partners (www.moiremarketing.com), a strategic branding and
communications agency specializing in professional service firms, has worked
on several successful alumni programs. The company has pulled together a
checklist to help firms start building their own alumni programs.
1. Pay attention to your firm culture - Is your firm conservative or
progressive? Do you like to take risks or do you want to maintain the
status quo? You'll need to consider the culture at your firm to
determine
the best tools to use to engage your alumni.
2. Engage your alumni in person - There's nothing better than face time.
Build your program around a series of events alumni can attend
throughout
the year. Happy hours, special family-focused events, receptions and
parties as well as continuing education programs are all great ways to
engage alumni.
3. Stay connected - To keep former employees involved, reach out to them
with a specialty publication that offers alumni profiles as well as
news
about the firm. You can build your alumni network with a directory that
can be available in print or online or even develop your own social
network for alumni to meet and stay in touch.
4. Take ownership - To stay focused and ensure the success of your
program,
you'll need to decide what department at the firm takes ownership of
the
program. Alumni outreach could fall under the purview of marketing, HR
or
IT. Consider the way your firm is structured and the outreach you're
planning to identify what group should manage the program.
5. Measure your efforts - Before you even implement your alumni program,
be
sure to set objectives. Do you want to increase brand awareness or
boost
referral sources? Once you know what your goals are, you can identify
the
most appropriate metrics for measuring the effectiveness of your
program.
For more strategic tips, contact Leigh George, director of strategy, Moire
Marketing Partners, at 202-822-0100, write to lgeorge@moiremarketing.com or
follow her on Twitter at http://www.twitter.com/leighgeorge. Follow Moire on
Twitter at http://www.twitter.com/moiremarketing.
About Moire Marketing Partners
Founded in 2001, Moire Marketing Partners is a strategic branding and
communications agency specializing in the success of professional service
firms. Services include brand strategy, positioning and messaging, website
design and development, microsites and blogs, social networks, search engine
marketing, advertising, brochures, annual reports, copywriting, event support
and exhibit design. The company is headquartered in Washington, D.C. with
offices in Long Beach, Calif.
This release is available online in the Feintuch Communications media room at
www.feintuchcommunications.com.
SOURCE Moire Marketing Partners
Christa Conte , Feintuch Communications, +1-212-808-4902,
christa@feintuchpr.com, for Moire Marketing Partners
