Traffic to top 100 retail websites up 16 percent compared to 2006
NEW YORK--(Business Wire)--Hitwise announced today that the market share of visits to the
Zune website (www.zune.net) jumped 299 percent on Christmas Day 2007
(December 25, 2007) versus Christmas Day 2006 as new Zune owners
visited the website to sign up for a new account and download
software. In addition, the market share of visits to Zune.net showed
an increase of 392 percent when comparing Christmas Day 2007 to the
previous day.
There was significant growth in traffic for Zune.net on Christmas
Day, but iTunes remained the predominant download site with a market
share over 6 times larger than Zune.net. The total market share of
visits for Zune.net reached 0.09 percent on Christmas Day, as opposed
to the market share of visits to iTunes which reached 0.68 percent.
Additionally, the market share of visits to the iTunes website
(www.apple.com/itunes) jumped 339 percent on Christmas Day 2007
(December 25, 2007) from the previous day as new iPod owners went
online to download iTunes. The Apple Store was the ninth most visited
website in the Hitwise Retail Index on Christmas Day 2007 and the
market share of visits to the Apple Store (store.apple.com) showed an
increase of 169 percent when comparing Christmas Day 2007 to the
previous day.
"Although the Nintendo Wii was the most talked about product
during the holiday season, mp3 players were also very popular as
Christmas gifts," said Heather Dougherty, Director of Research at
Hitwise. "This year the Zune has captured interest from music
listeners with a new line of redesigned players and discounted older
models while the popularity of iPods continued to drive traffic to the
Apple Store and iTunes website."
Online Holiday Shopping Update:
-- The Hitwise U.S. Retail 100 Index chart shows that visits to
the websites within the Index were down 10 percent for the
week ending Dec. 22, 2007 versus last week (Dec. 15, 2007).
U.S. traffic is up 16 percent compared to the same week last
year (Dec. 23, 2006).
-- Amazon.com was the most visited website within the Retail
Index last week, receiving 12 percent of U.S. visits.
Walmart.com received the second-most visits with eight
percent. Shopping.com, Dell.com and Macy's.com were the
biggest gainers for the week, as their website's traffic
increased 34, 18 and 18 percent respectively, compared to the
previous week.
-- The Nintendo Wii and Uggs were again the most popular product
search terms sending visits to Shopping and Classifieds
websites for the week ending Dec. 22, 2007. The terms "wii",
"nintendo wii", "uggs" were the top three product searches.
Nintendo Wii and Ugg have consistently been the top searches
this holiday season. The iPod made a strong showing this week
as that product could have been a favorite last minute gift
for many.
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Hitwise U.S. Retail Index Top 20 Websites
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Ranking By Market Share of U.S. Visits for Week Ending Dec. 22, 2007
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Market
Rank Name Domain Share % Change
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1 Amazon.com www.amazon.com 12.03% -5%
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2 Wal-Mart www.walmart.com 7.94% -2%
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3 Target www.target.com 5.06% -6%
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4 BestBuy www.bestbuy.com 3.96% 13%
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5 Half.com www.half.ebay.com 3.90% -4%
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6 Yahoo! Shopping shopping.yahoo.com 3.21% 4%
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7 Circuit City www.circuitcity.com 3.07% 5%
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8 Sears.com www.sears.com 2.38% 0%
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9 BizRate www.bizrate.com 2.37% 1%
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10 JC Penney www.jcpenney.com 2.03% -18%
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11 Overstock.com www.overstock.com 2.01% -19%
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12 Dell USA www.dell.com 2.01% 18%
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13 TOYS 'R' US - USA www.toysrus.com 1.97% -20%
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14 Smarter.com www.smarter.com 1.81% 17%
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15 Shopzilla www.shopzilla.com 1.69% 3%
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16 QVC.com www.qvc.com 1.55% -8%
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17 Macy's www.macys.com 1.43% 18%
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18 Kmart.com www.kmart.com 1.34% -3%
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19 Kohls.com www.kohls.com 1.30% -5%
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20 Shopping.com www.shopping.com 1.21% 34%
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Note - The Hitwise Retail 100 Index does not include websites from the
following categories - auctions, classifieds, computer manufacturers,
relationship sales, reward point collecting and home entertainment -
music download, DVD and video game rental from the Hitwise sample of
10 million US Internet users.
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Source: Hitwise
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Top U.S. Search Terms Driving Traffic to Shopping & Classifieds
Category
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For the week ending December 22, 2007
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Top Brand Searches Top Product Searches
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ebay wii
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craigslist uggs
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walmart nintendo wii
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best buy ipod
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target nintendo ds
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ebay.com psp
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amazon ugg
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circuit city ipods
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sears xbox 360
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amazon.com ipod nano
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Source: Hitwise
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About Hitwise
Hitwise is the leading online competitive intelligence service.
Only Hitwise provides its 1,400 clients around the world with daily
insights on how their customers interact with a broad range of
competitive websites, and how their competitors use different tactics
to attract online customers.
Since 1997, Hitwise has pioneered a unique, network-based approach
to Internet measurement. Through relationships with ISPs around the
world, Hitwise's patented methodology anonymously captures the online
usage, search and conversion behavior of 25 million Internet
users. This unprecedented volume of Internet usage data is seamlessly
integrated into an easy to use, web-based service, designed to help
marketers better plan, implement and report on a range of online
marketing programs.
Hitwise, a subsidiary of Experian (FTS: EXPN)
www.experiangroup.com operates in the United States, United Kingdom,
Australia, New Zealand, Hong Kong and Singapore. More information
about Hitwise is available at www.hitwise.com.
For up to date analysis of online trends, please visit the Hitwise
Intelligence-Analyst Weblogs at http://weblogs.hitwise.com and the
Hitwise Data Center at www.hitwise.com/datacenter.
Hitwise
Matt Tatham, 1-212-380-2939
Copyright Business Wire 2007
