Fueled by recent high profile features by ABC's Good Morning America, The New
York Times, Allure magazine, and dozens of local TV news broadcasts, Dr.
Siegal's COOKIE DIET(R) was the #1 search on AOL search engine on Wednesday,
October 21st
MCLEAN, Va., Nov. 2 /PRNewswire/ -- Dr. Siegal's COOKIE DIET®, the immensely
popular weight-loss system and hunger-controlling foods created in 1975 by
renowned physician, author, and weight-loss expert Sanford Siegal, D.O., M.D.,
was first on the AOL search engine's list of the most-searched topics
(http://hot.aol.com/2009/10/21/yum-cookie-diet/) for Wednesday, October 21st.
Two days earlier, it ranked sixth on Google's most-searched topics for the
day. This was the first time that Dr. Siegal's diet topped the AOL Hot
Searches list although it did reach the #2 position back in August 2008
(http://www.prweb.com/releases/cookie-diet/cookie-doctor/prweb1302494.htm) .
"After 34 years and more than 500,000 followers, Dr. Siegal's Cookie Diet has
hit critical mass and now is perpetually in the news," said Matthew Siegal,
president and CEO of Dr. Siegal's Direct Nutritionals, LLC, the worldwide
distributor of Dr. Sanford Siegal's products. "In the past few weeks, we were
profiled by more than 100 media outlets, including ABC News, CNN, Allure,
Brides, The New York Times, AOL, and over eighty local TV news programs."
The current wave of publicity has caused membership on the official Dr.
Siegal's COOKIE DIET® web site (www.CookieDiet.com) to soar by more than
12,000 members to 108,000 in the past two weeks. The company's 1,000+
retailers have experienced a similar surge in interest for Dr. Siegal's
products . Hundreds of GNC stores were temporarily sold out last week, and Dr.
Siegal's chocolate and oatmeal raisin cookies are the number one bestselling
products in the Diet Support category at GNC.com.
"Our company is currently experiencing hyper-growth," added CEO Matthew
Siegal. "We've been working around the clock to add staff and equipment, and
to expand our corporate and manufacturing facilities. There's definitely no
unemployment problem at Dr. Siegal's Cookie Diet."
To promote his new book, Dr. Siegal's Cookie Diet Book: How a Doctor and His
Cookie Helped 500,000 People Lose Weight Fast (2009, Hyde Park Publishing
Ltd., 320 pages, ISBN 978-0-9822728-3-19999), author Dr. Sanford Siegal, who
has been a popular guest on local and national TV programs for years, recently
embarked on a yearlong global media tour.
Recent media coverage of Dr. Siegal's COOKIE DIET® includes:
ABC's Good Morning America
http://www.youtube.com/watch?v=u9fuI9yzx4o
The New York Times
http://www.nytimes.com/2009/10/22/fashion/22Skin.html?_r=2&hpw
AOL
http://www.walletpop.com/blog/2009/10/21/cookie-diet-100-000-members-strong/
"We've been well-received in North America by the media and by readers who've
come to see us at book signing events, and I'm looking forward to similar
appearances in Europe and elsewhere in 2010," said Dr. Siegal. "Whether with
my patients in South Florida or with fans who come to see us at public
appearances, the most enjoyable part of my job is meeting and motivating
people who may have lost hope that they, too, can achieve a healthy weight."
ABOUT DR. SIEGAL'S COOKIE DIET®
Dr. Siegal's COOKIE DIET® is a profitable, 100% debt-free, family-owned
business comprising several companies with corporate locations in the Miami,
Florida, and Washington, DC, metro areas. Under license from Dr. Siegal's SM
Licensing Corporation, Dr. Siegal's Direct Nutritionals, LLC operates the web
site CookieDiet.com (108,000 members) and distributes products directly to
consumers and resellers including GNC and Walgreens.
Media Relations:
Dr. Siegal's COOKIE DIET(R)
877-377-4342 (North America)
703-677-8068 (Elsewhere)
SOURCE Dr. Siegal's COOKIE DIET (CookieDiet.com)
Media Relations, Dr. Siegal's COOKIE DIET(R), +1-877-377-4342 (North America),
or +1-703-677-8068 (Elsewhere)
