Saves Moms Money and Gives Them a Superior, Hassle-Free Buying
Experience; Parenting.com Launches 'Messiest Car Contest' - Winner
Gets $500 Gas Card
SANTA MONICA, Calif.--(Business Wire)--
Bonnier Corp.'s Parenting Group has launched a new auto buying
program powered by Zag and designed expressly for moms on
Parenting.com, the web portal for Parenting and Babytalk magazines,
the two companies announced today. The program uses Zag's exclusive
technology platform and national dealer network, saving moms money and
giving them a superior, hassle-free car buying experience.
"Cars for Moms" is live now and is available at
http://www.Parenting.com/cars. The program connects shoppers with
Zag-certified dealers offering upfront, no-haggle pricing guaranteed
in writing - and guaranteed not to exceed the current market average.
The user-friendly "Cars for Moms" interface makes it easy to research
new or used vehicles by providing detailed pricing, performance,
technical and safety data on hundreds of models. The online platform
also enables car buyers to seamlessly ascertain information on
financing with new and used car purchases.
"Our partnership with Zag enables us to give moms an easy-to-use
tool that puts them in control of the car buying process," said Greg
Schumann, Vice President and Group Publisher of the Parenting Group.
"With 40 percent of families purchasing new cars specifically because
of the birth of a new child, there's a tremendous need for a program
that serves this market and empowers them with the resources they need
to make an informed purchase - and we're thrilled to offer it
exclusively to Parenting.com users."
Zag operates a robust auto shopping, research and pricing
technology platform that saves buyers money by concentrating group
buying power, while providing a superior car buying experience by
connecting buyers with select dealers that provide upfront discounted
pricing and a no-hassle delivery process.
"Our program harnesses group buying power to offer moms lower
prices and a better experience," said Zag CEO Scott Painter. "Moms
already trust Parenting.com as a source of information and community
for arguably the most important aspects of their lives - kids and
motherhood. This partnership transfers that trust and sense of
community to what typically has been a frustrating shopping
experience, and turns the tables. We're giving moms the best auto
shopping experience on the Web, bar none. It's a place to research
cars, connect with local dealers and get a guaranteed price upfront -
finally transforming the car buying experience from dreaded and
painstaking to enjoyable and easy."
To kick off the new auto buying program, Parenting.com has
launched a "Messiest Car Contest," asking moms to submit pictures of
their "messiest car moments." Prizes include a $500 gift card for gas,
a gift certificate for car detailing, and a $200 gift certificate for
spa treatments. To enter the contest, log onto www.Parenting.com/cars.
About The Parenting Group:
The Parenting Group delivers over 15 million mom impressions and
20 million consumer touchpoints every month to the valuable mom
market. Its two flagship brands are Parenting, the nation's premier
magazine for moms, and the Babytalk portfolio, which includes the
monthly Babytalk magazine and its siblings Babytalk First Months and
Babytalk Mom-to-Be. The Parenting Group's other extensions include:
Parenting.com; MomConnection(R), an online research tool; and a custom
content unit. The Parenting Group is a division of Bonnier
Corporation.
About Bonnier Corp:
Bonnier Corporation (www.bonniercorp.com) is one of the largest
consumer-publishing groups in America and the leading media company
serving passionate, highly engaged audiences through more than 40
special-interest magazines and related multimedia projects and events.
About Zag
Zag (www.zag.com) has created a better way to buy a car. Zag
operates a robust auto shopping, research and pricing technology
platform that saves buyers money by concentrating group buying power,
while providing a superior car buying experience by connecting buyers
with select dealers that provide upfront discounted pricing and a
no-hassle delivery process. Zag provides its platform on a
private-label basis to affinity buying groups, such as 14 AAA clubs,
Overstock.com and Capital One Auto Finance, for -
www.capitaloneautobuying.com. These groups give Zag a combined total
audience of more than 60 million members/consumers. Zag is fully
operational for 65 percent of U.S. households and serves more than 93
percent of in-market car buyers. Zag's investors include Anthem
Venture Partners, Capital One Auto Finance, GRP Partners, Arcturus
Capital, Callaway Cars and the Skoll Fund. The company's approach to
car buying and selling is garnering awards - Entretech gave Zag its
2008 Entrepreneurship Award for emerging companies, InfoWorld
designated Zag's platform as one of the 100 most innovative corporate
IT solutions for 2006, and Entrepreneur Magazine named Zag in its 2006
"Hot 100" list of the fastest-growing companies. Zag is based in Santa
Monica, Calif.
Zag Media Contact:
Edge Communications, Inc.
Ken Greenberg, 818-990-5001
ken@edgecommunicationsinc.com
or
Parenting.com Media Contact:
The Parenting Group
Catherine McManus, 212.779.5315
catherine.mcmanus@bonniercorp.com
Copyright Business Wire 2008
