SUNNYVALE, CA, Feb 11 (MARKET WIRE) --
Zoran Corporation (NASDAQ: ZRAN) announced that it will be demonstrating its
APPROACH(R) multimedia processor and its digital camera and multimedia
technology at the World Mobile Congress 2008, February 11 to 14, Fira de
Barcelona in Hall 2, Booth 2H59.
Zoran's digital camera and multimedia technology provides unprecedented
image quality
enabling high definition camcorder video as well as high resolution still
photography. Based on Zoran's industry leading COACH digital camera Image
Signal Processing (ISP) technology, image quality and real time video capture
now rival the more expensive digital cameras. Features include 5 megapixel
resolution, image stabilization, blur-correction technology, improved image
capture even
in low light conditions, and face detection and tracking.
"The market for higher quality camera phones with at least 5-megapixel
resolution is
expected to grow from 15 million units in 2007 to more than 256 million units
in 2011," said Tetsuo Omori, Techno Systems Research analyst. "This dramatic
growth is attributed to consumer demand for a higher quality camera
experience in mobile phones, such as that offered by LG's new Viewty camera
phone, which uses Zoran technology and is selling well in Europe. This, in turn,
promises to drive increased demand for higher quality image, applications and
multimedia processors for handsets."
"In this highly competitive market, handset manufacturers are looking to
differentiate their brands by providing new models that deliver higher quality
still photos and video clips for consumers. Zoran's digital camera and
multimedia technology provides the best-in-class image processing as well as
new features that help the consumer deliver better photos and video clips to
share with family and friends. Our focus has been to enable the handset
manufacturer to deliver an improved experience for consumers," said Coby
Sella, senior vice president and general manager at Zoran's Mobile division.
Zoran will demonstrate H.264 capabilities for both capture and playback of
high definition video. This video technology employs innovative techniques for
achieving high image quality, high performance, and high definition video, while
also delivering image stabilization and anti-blur technology for both video and
still photos. Zoran's ISP technology supports up to ISO-6400 at full picture
resolution for improved photo images even when captured in low light
conditions. Zoran will also demonstrate innovative new features for mobile
camera
phones such as face detection and tracking.
Zoran's APPROACH(R) multimedia processors support a variety of multimedia
functions,
including best-in-class ISP image quality, enhanced video play and record
capabilities, multi-standard end-to-end Mobile TV, integrated TV-out, and High
Speed
USB 2.0. Zoran's APPROACH(R) multimedia processors leverage technology used in
Zoran's digital cameras, imaging and home entertainment products.
About Zoran Corporation
Zoran Corporation, based in Sunnyvale, California, is a leading provider
ofdigital solutions in the growing digital entertainment and digital imaging
markets. With two decades of expertise developing and delivering digital signal
processing technologies, Zoran has pioneered high-performance digital audio and
video,
imaging applications, and Connect Share Entertain technologies for the digital
home. Zoran's proficiency in integration delivers major benefits for OEM
customers,
including greater capabilities within each product generation, reduced system
costs,
and shorter time to market. Zoran-based DVD, digital camera, DTV, multimedia
mobile phone, and multifunction printer products have received recognition
for excellence and are now in hundreds of millions of homes and offices
worldwide. With headquarters in the U.S. and operations in Canada, China,
England, Germany, India, Israel, Japan, Korea, and Taiwan, Zoran may be
contacted
on the World Wide Web at www.zoran.com or at 408-523-6500.
Zoran, the Zoran logo and APPROACH are trademarks or registered trademarks
of Zoran
Corporation and/or its subsidiaries in the United States or other countries.
All other names and brands may be claimed as property of others.
Contact Information
Betty Watkins
Zoran Corporation
408-523-4373
Email Contact
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