KANSAS CITY, Kan., May 9 /PRNewswire/ -- Alltel Wireless, America's
largest network, has awarded its directive advertising account to Omnicom
Group's Ketchum Directory Advertising following a review.
"We are delighted over our new relationship with Alltel Wireless and their
understanding of the extraordinary value offered through local search
advertising, and online and traditional offline channels," said Michele
Markham, Ketchum's President and CEO. "Ketchum understands that consumers now
have multiple options when they are searching for products or services. Our
strong research capabilities allow us to define these choices and plan
accordingly."
"Our ability to monitor and track the continuing evolution and migration
of consumer shopping behavior at the national and local levels along with our
strategic strength were key factors in Alltel's decision to choose Ketchum,"
explained Markham.
Ketchum will be planning and implementing Alltel's print yellow pages
program as well as providing internet yellow pages and local search solutions.
About Ketchum Directory Advertising:
Ketchum Directory Advertising is a leading advertising agency specializing
in directive media -- media used by consumers who are in an active purchase
mode, including print and online yellow pages and search marketing.
Headquartered in Kansas City with offices in Louisville, Pittsburgh, Chicago
and Los Angeles, they are a best-in-class agency member of Omnicom Group, a
global enterprise of leading marketing services and specialty communications
firms.
SOURCE Ketchum Directory Advertising
Ms. Michele Markham, President and CEO of Ketchum Directory Advertising,
+1-913-344-1927, fax, +1-913-344-1960, michele.markham@kda.com
