HealthCare.com Acquires BrokersWeb.com, the Leading Health Insurance
Pay-Per-Click Marketing Platform
Acquisition of leading health insurance website and leading health insurance
pay-per-click advertising network anchors HealthCare.com's health insurance
marketing strategy
MIAMI, Oct. 16 /PRNewswire/ -- HealthCare.com, Inc.
(http://www.healthcare.com) today announced the acquisition of BrokersWeb
(http://www.brokersweb.com), a leading provider of targeted, performance-based
online advertising to health insurance brokers and lead aggregators. In
addition to operating the BrokersWeb health insurance pay-per-click (PPC)
platform, BrokersWeb also owns and operates HealthInsuranceFinders.com
(http://www.healthinsurancefinders.com), a leading consumer health insurance
website and search engine for health insurance quotes.
Headquartered in Redlands, CA, BrokersWeb provides its more than 250
advertisers the most-targeted source of PPC advertising generated from
consumer health insurance queries. BrokersWeb's proprietary technology allows
its advertisers to bid for placement to their paid listings and pay on a
per-click basis. In addition, BrokersWeb provides advertisers with additional
online conversion tools such as a ROI analytics, bid transparency and branded
lead generation micro-sites.
The main distribution outlet for BrokersWeb's sponsored search results is
its consumer portal HealthInsuranceFinders.com, a leading health insurance
information resource and quote search engine. Launched in 2001,
HealthInsuranceFinders.com provides consumers with information about
purchasing and understanding the complexities of health insurance, along with
a search tool to find health insurance quotes from multiple brokers and
agents.
Todd Faucher, founder and President of BrokersWeb will continue to lead
the business on a day-to-day basis. The addition of BrokersWeb extends the
growth of HealthCare.com, a leader in health care provider information, into
the health insurance area. BrokersWeb will become an operating division of
HealthCare.com, and will anchor HealthCare.com's Health Insurance Search
business.
"The acquisition of BrokersWeb strengthens our presence and fits within
HealthCare.com's mission to help consumers make better health care decisions,"
said Matias de Tezanos, founder and CEO of HealthCare.com. "From a business
standpoint, the acquisition brings together a leading media property and a
proprietary monetization platform that HealthCare.com will be able to expand.
We are excited to welcome the BrokersWeb team."
"Our combination with HealthCare.com brings substantial momentum and the
right resources to grow our business," said Todd Faucher, President of
BrokersWeb. "Our client base will benefit from HealthCare.com's reach and
financial strength, and we look forward to becoming part of the HealthCare.com
team."
About HealthCare.com, Inc.
HealthCare.com, with its flagship web property at
http://www.healthcare.com, features Care Provider Search(TM), the web's
leading healthcare provider directory connecting health consumers with health
care professionals and health care-related businesses. In addition to
operating a leading online health website, HealthCare.com has syndicated Care
Provider Search(TM) to leading newspaper websites, local media and health
portals, allowing its partners' audiences to engage with local health
providers. Syndication partners include The McClatchy Company (Miami Herald
and The Olympian), MedHelp, AOL Health, Everyday Health, dLife, drugstore.com.
In addition, HealthCare.com offers health content and information through a
health portal, health content search, medication search, and health insurance
search. For additional information, please visit http://www.healthcare.com.
Contact:
Jose Vargas
HealthCare.com, Inc.
Phone: (786) 472-2966
Email: jose@healthcare.com
SOURCE HealthCare.com, Inc.
Jose Vargas of HealthCare.com, Inc., +1-786-472-2966, jose@healthcare.com
