CUPERTINO, CA, Jul 22 (MARKET WIRE) --
SLI Systems, a provider of on-demand, intelligent search services for
Internet and e-commerce sites, today announced that Lighting by Gregory
(www.lightingbygregory.com), one of the largest lighting and ceiling fan
distributors in the U.S., has experienced close to 40% higher conversion
rates since it adopted SLI's hosted site search and user-generated search
engine optimization (SEO) offerings.
A multi-channel retailer, Lighting by Gregory is using SLI's Learning
Search and Site Champion products to improve the relevance of site search
results and leverage site search data to drive more traffic to its site
from natural searches on Google and other search engines. The overall
result has been an improved online experience for customers and visitors
to Lightingbygregory.com.
Lighting by Gregory has more than 150,000 products in its e-commerce
inventory. However, prior to working with SLI, the company saw a poor
percentage of its online visitors convert to buyers through the use of
its site search. Usage reports showed that only shoppers who spent time
thoroughly navigating the retailer's site purchased products. In addition,
Lighting by Gregory's previous site search solution was very slow and
didn't offer refinement options to help customers find the products they
were seeking. Consequently, the company began looking for a more robust
site search solution to improve the visitor experience and increase sales.
"Our prior site search solution, which was designed specifically for us,
was inefficient, unintelligent and provided users with an unsatisfactory
online experience," said Daniel Pfeffer, Lighting by Gregory CEO. "We
needed a tool to expertly guide our users to the products they wanted.
After looking at a number of site search solutions, we found SLI to be the
most robust and cost-effective. Its unique Software as a Service (SaaS)
model was very appealing, as we wanted to reduce the time required to
manage site search so we could focus more on our core business."
Lighting by Gregory conducted a 30-day free trial with SLI -- a standard
offering for all new SLI customers -- and saw immediate results. Since
implementing SLI's Learning Search and Site Champion, the company has
experienced up to 40% higher conversion rates due to its new site search
functionality. Visitors to Lighting by Gregory's site now leave positive
feedback highlighting how easy the site search is to use, and how quickly
they can locate products and information. Also, because Lighting by
Gregory conducts their business through telephone orders, the company's
customer service team now benefits from a better performing site search,
as it helps them easily locate product information in response to phone
requests.
"Apart from the stellar results we've seen through SLI's technology, we
are incredibly impressed with the level of service we receive from the
company," said Pfeffer. "They are always amenable to making whatever
changes we need to improve our e-commerce business. SLI is our best vendor
in terms of dedication, attention to detail and response time -- and their
search product continues to exceed our expectations."
About Learning Search and Site Champion
Based on SLI's patented "Learning Search" intelligent search technology,
the company's hosted site search and user-generated SEO solutions "learn"
from user behavior by tracking the search terms people use on a retailer's
site and the resulting items they click on. SLI's solutions improve the
user experience for Web site visitors and ensure the products people are
searching for show up in the right searches -- whether those searches are
conducted on their own sites or on a Web search engine like Google.
Learning Search is a hosted site search solution that continually tracks
visitors' aggregate search terms and the corresponding items clicked on,
and uses that data to deliver results based on popularity. For example, if
someone searches for "ceiling fan," Learning Search automatically ranks
the items so that those with historically higher click-rates are listed
at the top. Learning Search also shows how many products exist and in what
categories, and gives visitors the option to sort the results by ascending
or descending prices, or filter by category. More information is available
at http://www.sli-systems.com.
More than 300 sites use SLI Systems' hosted search offerings including
ULTA, Tupperware, Harry and David, Smith & Hawken, NRS (Northwest River
Supplies), FTD and Etronics.com, among others.
About SLI Systems
SLI Systems is the developer of learning-based search and navigation
technology for corporate Internet sites, e-commerce destinations and
consumer Internet portals that Searches, Learns and Improves the user
experience. SLI Systems' hosted site search and automated SEO solutions
empower businesses to enhance customer satisfaction while increasing
sales, reducing costs and yielding valuable customer information. Unlike
traditional search software, SLI Systems' patented technology continuously
"learns" from the behavior of visitors over time to deliver more relevant
results. SLI Systems is a privately held company, with offices in Silicon
Valley, London, and Christchurch, New Zealand. For more information, visit
www.sli-systems.com, or see the company's blog at
http://blog.sli-systems.com/.
FOR MORE INFORMATION, CONTACT:
Nancy MacGregor Hill
RealTime Communications
510-733-6228
Email Contact
Copyright 2008, Market Wire, All rights reserved.
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