Glamourmom(R) Brings Freedom and Fashion to New Moms at A Pea in a Pod(R),
Mimi Maternity(R), Motherhood(R) Maternity and Destination Maternity(R)
PHILADELPHIA, Jan. 7 /PRNewswire-FirstCall/ -- The world's largest
maternity brands, Motherhood(R) Maternity, Mimi Maternity(R), Destination
Maternity(R) and select A Pea in the Pod(R) locations, will now offer
Glamourmom(R), the internationally recognized brand of popular patented built-
in nursing bra tanks.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080107/NEM002LOGO )
Starting early 2008, expectant women can enjoy this revolutionary nursing
tank with a patented built-in nursing bra that offers support, coverage and
style. Complete with a soft cup frame, internal nursing flaps, elastic shelf
for full nursing discretion, bra hook closures for easy one-handed access,
adjustable shoulder straps, and more, the mom-to-be can now feel relaxed and
at ease when nursing her newborn.
"The Glamourmom product line has become a staple wardrobe item for many
new moms," said Line Rothman, Inventor and Founder of Glamourmom. "Glamourmom
is constantly developing new solutions for nursing women and strives to make
every new mother feel happy, fashionable and comfortable."
"Dressing over 2.8 million pregnant women each year, we are thrilled to
continue to provide the best fashion and accessories for the expectant mom and
new mom," said Rebecca Matthias, President and Chief Creative Officer of A Pea
in the Pod, Mimi Maternity, Motherhood Maternity and Destination Maternity.
"Glamourmom's nursing tanks are an exciting new addition to our stores and we
look forward to offering this wonderful new product to our customers."
The Glamourmom Designer line has become increasingly popular over the last
several years, offering Nursing Bra Tanks and Nursing Bra Top styles with an
inner soft cup frame, internal nursing flaps, hidden elastic shelf, adjustable
shoulder straps, all providing enhanced breast support and discretion, as well
as discreet clasps for one handed access and complete post partum tummy
coverage. A light mesh lining to hold a nursing pad in place also enhances
support, while luxurious cotton blend fabrics incorporate environmentally
conscious methods to reduce pollutants.
The brand new Glamourmom Basic for Motherhood Maternity ($19.98) will be
available as a more affordable version of the Glamourmom Designer line,
featuring all of the essential advantages enjoyed in the patented Designer
Nursing Bra Tank. The Glamourmom Basic for Motherhood Maternity is stylish,
practical, machine washable and is 95% cotton and 5% spandex. It will be
available in black, white, heather grey, light pink and brown.
About Destination Maternity
Destination Maternity(R) is the home of the world's leading maternity
brands Motherhood(R) Maternity, Mimi Maternity(R) and A Pea in the Pod(R). It
is a one-stop shop for the most extraordinary selection of maternity fashion,
accessories and everything imaginable for the pregnant woman. Visit
www.destinationmaternity.com for up-to-the minute pregnancy information, a
store locator, an e-newsletter and our question of the week. A Pea in the Pod,
Mimi Maternity, Motherhood Maternity and Destination are brands of Mothers
Work, Inc. (Nasdaq: MWRK), the world's largest designer and retailer of
maternity apparel.
About Glamourmom
Invented and founded by Line Rothman when she was nursing her first baby,
the Glamourmom(R) nursing tank is a revolutionary patented built-in nursing
bra design that offers support, coverage and style.
The Glamourmom Nursing Bra Tanks and Nursing Bra Tops are now available in
two different lengths and offering two different style clasps. The Nursing
Bra Tanks and Bra Tops come in an array of trendy and tasteful colors, trims
and fashionable lace accents. Glamourmom's Designer line also includes the
Maternity Nursing Bra Tank, a transition piece providing extra room and length
for enhanced belly coverage, Nursing Bra Slip Dresses, Nursing Bra Tankini
Swimsuits, the new Glamourmom Nursing Bra Long Sleeve and the Nursing Bra Tank
Organic, an even Greener option.
Mothers Work press releases available through Company News On-Call at
http://www.prnewswire.com/comp/581877.html
SOURCE Destination Maternity
Judie Ashworth of Destination Maternity, +1-215-873-2283,
jashworth@motherswork.com, or Barbara Plotkin, Glamourmom, +1-914-967-1212,
bplotkin@glamourmom.com
