Former Avalon CEO brings leadership and entrepreneurial expertise to
Dreamerz(R)
SAN FRANCISCO, Dec. 27 /PRNewswire/ -- Dreamerz Foods, Inc., the creator
of Dreamerz, the first ever all-natural sleep beverage, today announced
Gilbert Pritchard, Jr., former chief executive officer of Avalon Natural
Products, as the newest member of the San Francisco-based company's Board of
Directors. Pritchard brings more than 25 years of experience leading mass
market companies in the personal care and natural food industries including
nSpired Natural Foods, Barbara's Bakery, Inc, and Sunfield Foods, Inc., a
division of Nestle. Pritchard's leadership abilities, knowledge of the
personal care and wellness market and operational proficiency will greatly
benefit Dreamerz as it continues to broaden distribution and introduce new
products under the healthy sleep and wellness portfolio.
Pritchard is a well-respected leader within the personal care industry and
known for his ability to nurture and grow small, unique brands into multi-
million dollar product lines such as Avalon Organics and Alba Botanica. During
his tenure as CEO of Avalon, Pritchard increased sales by more than 80 percent
through strategic and focused brand development and operational effectiveness.
Avalon was sold in late 2006 by North Castle Partners, a leading private
equity firm, to Hain Celestial for $120 million.
"In the complex health and wellness market, it's critical to work with
experienced leaders who know how to build brands and create market share,"
said Ilya Nykin, chairman of the company's board of directors and managing
director of Prolog Ventures, a founding investor of Dreamerz Foods.
"Throughout his career, Gil has proven his strength in these areas. We are
thrilled to have him join the board and look forward to leveraging his
expertise to grow the Dreamerz brand."
Amanda Steele, CEO and founder of Dreamerz, explains "As a young company
building awareness and momentum, Dreamerz looks to industry leaders like Gil
to provide insight and understanding of the dynamic and fast growing market of
health and wellness. We are thrilled to have a well-respected and engaging
member of the Bay Area business community join our board."
"My best ideas come after getting a good night sleep, so I especially
appreciate the importance of Dreamerz to consumers, like myself, who are
seeking more natural alternatives," said Pritchard. "I am thrilled to join the
Dreamerz team and hopefully contribute to the future success of such a unique
and important product and brand."
Pritchard holds a Bachelor of Science degree from the United States
Military Academy at West Point and a MS degree from Columbia University. He
joins current Dreamerz Foods board members Ilya Nykin, Managing Director of
Prolog Ventures and chairman of the company's board of directors, Amanda
Steele, Co-Founder and CEO of Dreamerz Foods, William Rosenzweig, Managing
Director of Physic Ventures, Pete Mattson, Chairman of Mattson and Company,
Roger Wyse, Managing Director of Burrill & Co and Sheryl O'Loughlin, CEO/Co-
Founder Nest Naturals and former CEO of Clif Bar and Company.
About Dreamerz Foods, Inc.
Dreamerz Foods, Inc. champions the importance of healthy sleep and stress
reduction by creating great-tasting, all-natural and efficacious products.
Their first product, Dreamerz all-natural sleep beverage, is a dietary
supplement in the form of an all-natural, dairy-based functional sleep
beverage. The clinically proven ingredients are Lactium(R), hydrolyzed milk
casein, to reduce stress and promote relaxation, and a patented, low dose of
melatonin, to help regulate sleep.* The delicious dairy drink contains only
100 calories per serving, is low in fat and is a good source of calcium.
Dreamerz believes that a good night's sleep means a better day so that people
can enjoy energy, creativity and passion for life every day. To learn more
about Dreamerz Foods, please visit http://www.DreamerzFoods.com.
* These statements have not been evaluated by the Food and Drug
Administration. This product is not intended to diagnose, treat cure, or
prevent any disease.
Press Contacts:
Erin Walsh
Ruder Finn/West
916-939-7549
walshe@RuderFinn.com
Heidi Otto
Dreamerz Foods
415-486-2109
Heidi@DreamerzFoods.com
SOURCE Dreamerz Foods, Inc.
Erin Walsh of Ruder Finn/West, +1-916-939-7549, walshe@RuderFinn.com, for for
Dreamerz Foods, Inc.; or Heidi Otto of Dreamerz Foods, +1-415-486-2109,
Heidi@DreamerzFoods.com
