Montage Hotels & Resorts Taps BrightDoor for Unique Lead Generation and Advanced CRM at Laguna Beach and Beverly Hills Resorts
CARY, N.C.--(Business Wire)--
Montage Hotels & Resorts, creators of luxury residential enclaves
in Laguna Beach and Beverly Hills, has selected BrightDoor Systems
Inc. to provide lead generation and enhanced customer relationship
management (CRM) capabilities. BrightDoor is the creator of the first
comprehensive sales engine developed expressly for builders and
developers.
For Montage, BrightDoor will deliver dramatic interactive sales
presentations that can be experienced on site, at locations anywhere
in the world, or via personalized web portals. BrightDoor's BrightApps
suite of presentation applications targets the entire real estate
sales lifecycle, from lead generation and agent presentation to
follow-up private web portals for post-tour communication and closing.
They allow every presentation and self-guided tour to be tailored in
real time to the interests expressed by the individual buyer.
"BrightDoor's high level of customization and personalization
complements the values of the Montage brand," said Alan Fuerstman,
Montage's founder and chief executive officer. "Our home buyers are
attracted to the conveniences of a hotel lifestyle. They find that at
Montage, they are provided with an extraordinary level of service that
helps minimize the complexities of owning a second, third, or fourth
home."
Montage currently has residences in development in Beverly Hills,
scheduled to open in fall 2008; Cabo San Lucas, Mexico; Deer Valley,
Utah and Royal Island, Bahamas.
Fuerstman said that several strengths attracted Montage to
BrightDoor, including its ability to bring together diverse parts of
the sales process. "In a highly personalized environment, we are
selling a select few residences to individuals who have very
discerning taste. The BrightDoor solution gives us the ability to
customize the sales experience to each buyer. It also allows us, in a
very unobtrusive way, to understand better what their needs and
desires are.
"What we particularly like is that the BrightDoor technology works
on a personal level," Fuerstman said. "This is an optional purchase
for our buyer group, one based on an emotional attachment and
commitment to what our brand represents for them, their family, and
future generations.
"Our buyers may not want to sift through a brochure or big book.
They want to be immediately drawn in, based on their personal
interests. In that sense, BrightDoor is the opposite of a
one-size-fits-all sales approach."
Deven Spear, co-founder and chief executive officer of BrightDoor
Systems Inc., welcomed BrightDoor's partnership with Montage as an
especially creative alliance. "We are committed to innovating the way
real estate is sold, and Montage is equally dedicated to innovating
the entire concept of luxury residences. We are pleased to work with
such a unique and forward-thinking company."
BrightDoor Systems Inc.
David Johnston, 919-678-9940 ext.232
marketing@brightdoor.com
Copyright Business Wire 2008
