Continued Tele Atlas Innovations in Advanced Display Technologies Enrich
Navigation Devices and LBS Applications
LAS VEGAS, Jan. 7 /PRNewswire/ -- CES 2008 -- Tele Atlas
(FSE: TA6, EUNV: TA), a leading global provider of digital maps and dynamic
content for navigation and location-based solutions, will showcase its 3D
(three dimensional) digital maps and content at the Consumer Electronics Show
2008 (CES). Demonstrating continued commitment to innovation in display
enhancements worldwide, the company will make available the first Tele
Atlas(R) 3D City Maps for North America for use in navigation systems and
location-based applications in the second quarter of 2008. The first North
American cities available will be Los Angeles, New York City and Toronto.
With 3D capabilities, screen images on in-car and portable navigation
systems and local search applications on mobile devices more closely match
what users actually see in their surroundings. Developers can leverage highly
detailed Tele Atlas 3D City Maps, landmarks and elevation models to add
recognizable building and landscape representations that enhance end users'
navigation experiences. The Tele Atlas 3D City Maps available in 2008 will
feature complete, textured 3D city centers and unique 3D landmarks of notable
structures such as United Nations Headquarters in New York City, the CN Tower
in Toronto and the Hollywood Sign in Los Angeles.
"Digital maps are evolving from 2D to more realistic, content-rich maps,
with 3D imagery and ever more useful content, such as points of interest
(POIs), dynamic content and enhanced visual displays, that provide users a
more tangible navigation experience," said Bart Tuyteleers, senior product
manager, Tele Atlas. "With the expansion of Tele Atlas 3D City Maps for North
America and our additional advanced display technologies, we will further help
our partners to differentiate their product offerings and provide more
enhanced navigation experiences."
Tele Atlas 3D innovations are available in partner devices, including:
-- HP iPAQ Travel Companion 310 in North America, which includes
Tele Atlas(R) 3D Landmarks
-- Mio C620, a newly launched device that features Tele Atlas(R) Digital
Elevation Model and hundreds of Tele Atlas 3D Landmarks in Europe;
-- Pioneer AVIC-HD3BT in Europe, which was the first commercial navigation
system to include Tele Atlas 3D Landmarks; and
-- The Sony PSP Go!Explore (scheduled for launch in 2008 in Europe), which
will feature Tele Atlas 3D City Maps, as well as hundreds of 3D
landmarks.
The North American 3D City Maps complement Tele Atlas' existing global 3D
offerings, which have been available since early 2006 and include: -- 3D
Landmarks: Launched in 2006, Tele Atlas currently markets more than
1,000 notable landmarks in 30 European cities, more than 450 in 14
North American cities, and 200 in Asia. By the second quarter of 2008,
Tele Atlas plans to make available more than 1,800 landmarks in Europe
and more than 1,400 landmarks in North America.
-- 3D City Maps: The first Tele Atlas 3D City Maps were released in July
2007. Following the release of major European cities including
Amsterdam, Berlin, London, Paris and Rome, Tele Atlas will expand this
offering with additional cities in Europe as well as North America and
Asia.
-- 3D Elevation Models: Designed to help deliver an unprecedented level
of image quality, with displays able to show highly realistic
landscapes with contours at scales up to 1:50,000, the Tele Atlas 3D
Elevation Models help users better orient themselves with a visual
experience that depicts geographic elevations. The 3D Elevation Models
are currently available for Europe and North America, as well as for
key countries in Asia Pacific.
Tele Atlas' innovative visual content offerings will continue to expand in
2008. Continuing to work closely together with industry partners as well as
expanding the Technology Center in Shanghai, Tele Atlas plans to produce
additional enhancements designed to help make navigation systems clear and
compelling to end users such as 3D landmarks, 3D City Maps and junction views.
Notably, the Center, which launched in September 2007, recently delivered 200
3D landmarks for the Asia Pacific region, demonstrating the Company's global
commitment to providing content that enables its partners to enhance their
products and applications.
About Tele Atlas
Tele Atlas delivers the digital maps and dynamic content that power some
of the world's most essential navigation and location-based services (LBS).
The information is the foundation for a wide range of personal and in-car
navigation systems and mobile and Internet map applications that help users
find the people, places, products, and services they need, wherever they are.
The company also works with business partners who trust its digital map data
to deliver critical applications for emergency, business, fleet, and
infrastructure services. Through a combination of its own products and
partnerships, Tele Atlas offers digital map coverage of more than 200
countries and territories worldwide. The company was founded in 1984 and today
has approximately 2,500 full-time staff and contract cartographers at offices
in 24 countries and uses a sophisticated network of professional drivers,
mobile mapping vans, and more than 50,000 data resources to deliver highly
accurate and up-to-date digital maps. Tele Atlas is listed on the Frankfurt
Stock Exchange (TA6) and on Euronext Amsterdam (TA). For more information,
visit www.teleatlas.com.
Tele Atlas and the Tele Atlas logo are registered trademarks of Tele
Atlas. All other trademarks are property of their respective owners.
Attention Press: For additional information on Tele Atlas 3D Landmarks
and City Maps, including images, please visit www.teleatlaspresskit.com.
SOURCE Tele Atlas
Erin Delaney of Tele Atlas, +1-617-721-1923, erin.delaney@teleatlas.com; or
Christine Needles of Porter Novelli for Tele Atlas, +1-608-251-0441,
christine.needles@porternovelli.com
