Fitness Industry Veteran Gregg Hammann Joins Power Plate International as
Global CEO
New Leadership to Spur Worldwide Growth for Innovative Health and Fitness
Equipment Manufacturer
IRVINE, Calif., Oct. 21 /PRNewswire/ -- Gregg Hammann, a 20-year industry
veteran and proven leader in brand elevation, has been appointed global chief
executive officer of Power Plate International (PPI) (www.powerplate.com).
"We are excited to have an executive of Gregg's caliber lead Power Plate
International," said Bob Williams, a Director of Power Plate International and
a Partner with J.H. Whitney & Co., the company's majority shareholder. "Gregg
brings the ability to create dramatic growth along with a strong industry
background which is just what we need at this juncture in the company's
development."
Guus van der Meer, the founder of Power Plate International, added, "I am
pleased that Power Plate International has appointed a CEO of such caliber.
Gregg's understanding of the fitness industry combined with both his knowledge
of exercise physiology in general, and the benefits of Acceleration
Training(TM) exercise in particular, will provide tremendous benefits to the
growth of our company globally."
Power Plate International is recognized as the global leader in Acceleration
Training(TM) fitness equipment, which incorporates Advanced Vibration
Technology(TM) at different programmed frequencies during exercise, naturally
activating muscle reactions multiple times per second for faster results than
traditional workout methods. The unique technology in Power Plate® machines
also enhances stretching activity, improves bone density and provides a
variety of engaging options for recovery, relaxation and physical therapy.
Power Plate International recently received MDD certification in Europe making
it one of the few fitness products approved as a medical device.
Many professional sports teams and celebrities have incorporated Power Plate®
machines into their fitness programs, including the NFL, MLB, NBA and NHL, as
well as professional soccer teams in the English Premier League and throughout
Europe.
"I'm very enthusiastic about joining Power Plate International and truly
excited about the opportunity to help the team achieve its goals on a global
basis," said Mr. Hammann. "I have personally used Power Plate® machines for
many years and it has become my primary method for strength and stability
training; I have seen the benefits of this machine firsthand, and it is
undoubtedly the future of fitness training. I'm also looking forward to
working with prestigious organizations like the National Academy of Sports
Medicine (NASM) to further develop protocols for Power Plate® training and
reinforce it as an efficient and effective exercise modality."
Mr. Hammann's career spans more than 20 years in executive management
positions across several industries with multiple Fortune 500 Companies. He
spent four years at the helm of Nautilus, where he transformed the company
from the number four position globally to number one by repositioning it to
compete in multiple channels of commerce, leveraging brands and aligning them
to their target consumers. Prior to this, Mr. Hammann served as global chief
customer officer of apparel industry giant Levi Strauss, as well as president
of their Canadian and Latin American divisions. He has also held management
positions at the Coca-Cola Company, Famous Footwear, The Rayovac Corporation
and Procter & Gamble.
Mr. Hammann graduated from the University of Iowa with a degree in Business
where he participated in football and track. He has an MBA from the
University of Wisconsin and has a certification from UCLA in Sarbanes Oxley as
a Financial Audit expert. A NASM-certified trainer with a PES in youth
training, Mr. Hammann is a board member of Give Kids the World, which helps
children and their families with terminal illness, as well as a member of the
Board of Directors for Plantronics, a publicly held company headquartered in
Santa Cruz, California with offices in 20 countries. He is married with three
children and volunteers his time coaching youth sports.
About Power Plate International
Power Plate International is the global leader in Acceleration Training(TM), a
scientifically-proven exercise protocol using Advanced Vibration
Technology(TM) to naturally stimulate muscle reactions. Used by elite
athletes, celebrities and people from all walks of life, Power Plate®
equipment benefits include: increased fitness, strength, muscle tone,
flexibility, bone density and range of motion as well as improved blood
circulation and lymphatic system activation. The complete Power Plate
International line of fitness equipment is designed for health clubs, wellness
centers, spas, hospitals, physical therapy and rehabilitation clinics,
professional and collegiate athletic training facilities, private fitness
trainers and home use. Power Plate International currently conducts business
in over 100 countries globally with world headquarters in London, England, and
a Research and Development center in Amsterdam, The Netherlands. Power Plate
North America offices are headquartered in Irvine, Calif. www.powerplate.com.
SOURCE Power Plate International
Patty Stapleton of Power Plate North America, +1-512-964-0966,
Patty.stapleton@powerplate.com; or Jessica Vitale of Zeno Group,
+1-310-566-2285, Jessica.vitale@zenogroup.com, for Power Plate International
