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Tween Social Network imbee.com Launches Holiday Toy Drive in Cyberspace

Fri Dec 7, 2007 8:00am EST
For Every Good Wish Posted On Special Holiday Blog imbee.com Will Donate a Toy
For The Toys For Tots Program

    OAKLAND, Calif., Dec. 7 /PRNewswire/ --

                               CORE NEWS FACTS
    -- imbee.com, the first parent-approved social networking and blogging
       destination specifically designed for kids from ages 8 to 14 today
       announced the launch of its second annual toy drive in Cyberspace,
       proceeds of which will go to the Toys For Tots Program.
    -- The Toys for Tots program was developed by the U.S. Marine Corps
       Reserve.  The mission of the program is to collect new, unwrapped toys
       during October, November and December each year, and distribute those
       toys as Christmas gifts to needy children in the community in which the
       campaign is conducted.
    -- In order to facilitate the toy drive online, imbee.com created a
       special holiday blog and then invited its growing community of kids and
       tweens to post their good wishes for this holiday season.  For every
       child that makes a post, the tween social network will donate a new toy
       to the Toys for Tots program.  At the completion of the toy drive,
       delivery of all toys will take place at the program's collection center
       located in Orinda, California.
    -- The objectives of Toys for Tots are to help needy children throughout
       the United States experience the joy of Christmas; to play an active
       role in the development of one of our nation's most valuable natural
       resources -- our children; to unite all members of local communities in
       a common cause for three months each year during the annual toy
       collection and distribution campaign; and to contribute to better
       communities in the future.
    -- imbee.com is a tween destination that provides a highly controlled,
       security-based interactive environment where kids can have fun creating
       or sharing exclusive content with their friends, fellow students and
       family members.
    -- imbee.com is the only social network for kids and tweens to offer the
       most comprehensive suite of security, insight and control tools;
       providing parents, teachers and trusted-adults with the ability to set
       age-appropriate parameters related to their child's online
       communications, content development and community based activities.
    -- All imbee.com subscribers receive an unparalleled level of protection
       including user authentication, content privacy, controlled scope of
       publishing and built-in a parental dashboard for insight and control.

                                  COMMENTARY
    -- Tim Donovan, Founder and Vice President of Marketing, Industrious Kid
       -- "The spirit of giving comes naturally to kids and tweens, especially
       during this time of the year.  With that in mind, we invited our
       community to help with our cyber toy drive for Toys For Tots, a
       wonderful program continues to make the holiday seasons bright for
       children around the country.  Our goal is to translate as many good
       wishes in to real toys as we can.  Knowing our active community, we
       should help to make the holiday seasons fun for kids in need."

                              MULTIMEDIA SUPPORT
    -- Toys For Tots            http://toysfortots2007.com
    -- What is imbee.com:       www.imbee.com
    -- Industrious Kid          www.industriouskid.com

                    RSS FEED TO CLIENT'S NEWS AND/OR BLOG

                                  Key Words Tweens, social media, social
networking, Toys for Tots, online safety, user
                generated content, virtual learning, new media
    About Industrious Kid, Inc.
    Industrious Kid is the first company to a social networking destination
and platform specifically designed for the rapidly expanding population of
kids and tweens now accessing and using the Internet.  The company's age-
appropriate solutions strike a unique balance between the fun and stimulation
that children desire and the highly controllable, security-based environment
that their parents demand.  Industrious Kid's first product is imbee.com, a
dynamic social networking and blogging destination designed specifically for
kids ages 8 to 14.  The company is headquartered in Oakland, Calif.  For more
information about Industrious Kid and imbee.com, please visit
www.industriouskid.com.
SOURCE  Industrious Kid, Inc.

Tim Donovan, Vice President, Marketing - Public Relations, +1-510-725-4104,
tim@industriouskid.com, or Carol Rooney, Partner Program Manager,
+1-510-984-1976, crooney@industriouskid.com, both of Industrious Kid, Inc.; or
Alison Rhodes, +1-203-273-2141, alison@momcentral.com, for Industrious Kid,
Inc.



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