Why is this coffee house ignoring news of recession and selling a rare type of
coffee bean for an astonishing $179.95 a pound?
ORLANDO, Fla., July 14 /PRNewswire/ -- Sol River Coffee House & Lounge
announced today that it is now offering customers the rare opportunity to
experience the most expensive coffee beans in the world.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080714/CLM047LOGO )
The decision to stock Kopi Luwak beans -- despite the slowdown of the US
economy -- represents a natural extension of Sol River's collection of top
specialty and gourmet coffee featured in its Indie Coffee Studio. Kopi Luwak
will be available to customers of Sol River by the pound for $179.95 or by the
8-ounce cup for $29.95.
"Everyone thinks I'm crazy, but this is one of the richest and most
flavorful coffees in the world," said Adam Dudley, owner of Sol River.
"Stocking Kopi Luwak in the Coffee Studio creates buzz. Many of our customers
are coffee aficionados and experience seekers who are eager and willing to
part with $30 for a cup of something unique that only a select few have
tasted."
Kopi Luwak coffee beans get their distinctive flavor through a very
unusual process. They pass through the digestive system of a small mammal
called the Asian Palm Civet, which is found on the Indonesian islands of
Sumatra, Java and Sulawesi.
The creature eats red coffee cherries as part of its normal diet. The
enzymes in the stomach of the civet add to the coffee's flavor through
fermentation. The animal digests the outer skin of the coffee cherries. The
undigested coffee beans are collected by natives and sold to dealers.
Kopi Luwak coffee was mentioned by Jack Nicholson's character in the 2007
movie The Bucket List and has been featured on the Oprah Winfrey Show.
About Sol River Coffee House & Lounge
Sol River Coffee House & Lounge (www.SolRiverCoffee.com) is located in
Veranda Park in Orlando, Florida. It features The Indie Coffee Studio,
Orlando's largest selection of specialty and gourmet coffee beans. Sol River
works with 10 different roasters to ensure its customers can choose from the
best beans in the world. Customers purchase coffee beans by the pound to brew
at home and by the cup brewed in the store on the Clover 1s coffee brewing
machine.
SOURCE Sol River Coffee House & Lounge
Adam Dudley, Owner, Sol River Coffee House & Lounge, +1-407-222-7702,
adam@solriver.com
