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KODAK Gallery Launches Exclusive Partnership with Famed Children's Author Eric Carle

Mon Aug 11, 2008 8:01am EDT
KODAK Gallery Launches Exclusive Partnership with Famed Children's Author Eric
Carle
Combine your KODAK MOMENTS with beloved illustrations to create one-of-a kind
keepsakes

EMERYVILLE, Calif., Aug. 11 /PRNewswire/ -- KODAK Gallery, today announced
an exclusive line of personalized Photo Cards, Photo Invitations and Photo
Books featuring the celebrated designs of renowned children's author and
illustrator, Eric Carle.  For the first time ever, people can now combine
their personal photos with timeless illustrations from Eric Carle's most
iconic books, including The Very Hungry Caterpillar, Brown Bear, Brown Bear,
What Do You See?, and My Very First Library.  These beautifully designed,
high-quality, easy-to-create products are the latest addition to KODAK
Gallery's vast portfolio of Photo Cards, Photo Books and Photo Gifts.
    "Like so many parents, I remember snuggling up with my children and
reading The Very Hungry Caterpillar and Brown Bear, Brown Bear, What Do You
See?  I'll never forget the delight in their eyes as my kids discovered these
amazing books," said Madhav Mehra, General Manager of KODAK Gallery.  "I'm
thrilled to team up with Eric Carle to make these moments even more magical as
children see their own faces in these beloved stories."
    Eric Carle added, "I am thrilled to have my pictures included in the KODAK
Gallery so that children and parents can enjoy the creative work of making
cards and books together, using images of familiar picture book friends."
    "The Eric Carle brand resonates so deeply with parents and children
because they connect with his work on such a personal level," said Joan
Blanski, Senior Vice President, Brand, for Chorion, the exclusive worldwide
licensing agent for The World of Eric Carle.  "These KODAK Gallery products
will enable Eric's many devoted fans to connect with his timeless
illustrations on yet another level."
    The Eric Carle line of products from KODAK Gallery are perfect for
celebrating a variety of childhood moments and can be created online in
minutes from the comfort of home.  From birth announcements and party
invitations to Photo Books that are sure to become family heirlooms, these
designs give people many options to showcase their personal photos.
    Cards and invitations range from $1.49 each to $5.99 for set of 10 and
photo books start at $34.49.  KODAK Gallery offers hundreds of exclusive card
designs in a variety of form factors.  Available immediately at
www.kodakgallery.com.
    About Eric Carle
    Eric Carle is the acclaimed and beloved creator of brilliantly illustrated
and innovatively designed picture books for very young children.  Since
publication of The Very Hungry Caterpillar in 1969, Eric Carle has illustrated
more than seventy books, many best sellers, most of which he also wrote, and
more than 88 million copies of his books have sold around the world.  Carle
believes "children are naturally creative and eager to learn.  I want to show
them that learning is really both fascinating and fun."  For more information
about Eric Carle, visit: eric-carle.com.  In 2002, Carle and his wife helped
to found The Eric Carle Museum of Picture Book Art (www.picturebookart.org) in
Amherst, MA, the first full-scale museum in this country devoted to national
and international picture book art, conceived and built with the aim of
celebrating the art that we are first exposed to as children.
    About Chorion
    Chorion is a leading provider of quality family entertainment for the
global marketplace.  Chorion brings a combination of brand management savvy
and creative vision to the development of literary copyrights across all
media.  Chorion's portfolio includes classic children's brands such as Mr. Men
and Little Miss, Beatrix Potter, Paddington, Noddy, OLIVIA, and The World of
Eric Carle as well as art and lifestyle brands such as Country Diary and Rough
Guides.  Chorion also owns and manages the literary works of Agatha Christie,
Raymond Chandler and Georges Simenon, among others.
    Chorion's new animated television productions include The Mr. Men Show;
Famous Five: On the Case, co-produced with Marathon Media; and OLIVIA,
destined for Nickelodeon (US) and Five's Milkshake! Spring 2009.  Chorion's
hit Noddy series continues to air on leading broadcasters around the world.
Perennial favourite drama series Agatha Christie's Marple and Poirot were
co-produced with ITV in the UK and PBS in the US.
    Chorion acquired The Copyrights Group Ltd, a leading independent licensing
business, in November 2007.  Chorion has offices in London, New York, Tokyo
and Sydney.  For more information, please visit www.chorion.co.uk.
    About Kodak
    As the world's foremost imaging innovator, Kodak helps consumers,
businesses, and creative professionals unleash the power of pictures and
printing to enrich their lives.
    To learn more, visit http://www.kodak.com/, and our blogs:
1000words.kodak.com, PluggedIn.kodak.com, and GrowYourBiz.kodak.com.
    Editor's Note: Kodak corporate news releases are now offered via RSS
feeds.  To subscribe, visit www.kodak.com/go/RSS and look for the RSS symbol.
In addition, Kodak podcasts are viewable at www.kodak.com/go/podcasts.  Our
podcasts may be downloaded for viewing on iTunes, Quicktime, or other PC-based
media players.  Users may also subscribe to Kodak podcasts via the iTunes
application if already installed on your computer.  From the iTunes store,
type "Kodak podcast" in the search field to view all of our podcast offerings.
    (C) 2008. KODAK, KODAK GALLERY and KODAK MOMENTS are trademarks of Kodak.
SOURCE  Kodak

John Blodgett of Ketchum, +1-646-935-3906, john.blodgett@ketchum.com; or Liz
Scanlon of Kodak, +1-510-229-1292, liz@kodakgallery.com; or Carina Sayles of
Sayles & Winnikoff Communications, +1-609-397-6200,
carina@sayleswinnikoff.com



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