Panel Discusses How to Achieve a Successful Mobile Campaign
--(Business Wire)--
Mobile Marketing Association:
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What: The Mobile Marketing Association (MMA) is pleased to provide
delegates of the Mobile Marketing Forum (MMF)
(www.mobilemarketingforum.com) the opportunity to hear first-
hand how mobile marketing vendors can pitch brands to ensure
success in achieving their strategic objectives. The panel will
speak on transforming the marketing model by building brand
relationships through mobile.
Moderated by Gene Keenan, VP Mobile Strategies, Isobar, the
Pitch Panel features top-notch experts including:
-- Chris Murphy, Director, Digital Marketing, adidas US
-- David Rippetoe, Senior Director of Business Development,
Neighborhood America
-- Derek Goldberg, President/Creative Director, Varitalk
-- Fidel Parente, VP Account Director, Global, Basketball,
CARAT
-- Matt Shaw, Director, Advertising Sales, AdMob
-- Paul Salumbides, Senior Account Executive, CARAT
Who: The Mobile Marketing Forum is produced by the Mobile Marketing
Association (MMA) (www.mmaglobal.com). Event, sponsors include
3CInteractive, Ad Infuse, Airwide Solutions, Amdocs, Anheuser-
Bush, Buongiorno, Changing Worlds, Crisp Wireless, Jingle
Networks, LiveWire Mobile, mBlox, Millenial Media, Mo'Jiva,
Motricity, Movius Interactive Corporation, Mozes, MX Telecom,
NAVTEQ, Netbiscuits, OnDeego, Smaato, SnapTell, The Weather
Channel, Third Screen Media and VeriSign.
In addition, media and association sponsors include 160
Characters, Advertising Age, AdWeek, bnetTV.com, CTIA, CWTA,
DMNews, dotMobi Advisory Group, Electronic Retailer, eMarketing
Association, Fierce Mobile Content, GoMoNews, GSMA,
inmobile.org, MobiAd News, Mobile Giving Foundation, Mobile
Marketer, Mobile Marketing Magazine, Mobile Media, Mobile
Messaging Analyst, NATPE, Online Publishers Association, RCR
Wireless News, Wireless Week, Yankee Group.
When: June 10 - 11, 2008 at the
New York Marriott Marquis Times Square
(www.mobilemarketingforum.com)
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About the Mobile Marketing Association
The Mobile Marketing Association (MMA) is the premier global
non-profit trade association established to lead the growth of mobile
marketing and its associated technologies. The MMA is an
action-oriented organization designed to clear obstacles to market
development, establish mobile media guidelines and best practices for
sustainable growth, and evangelize the use of the mobile channel. The
more than 600 member companies, representing over forty countries
around the globe, include all members of the mobile media ecosystem.
The Mobile Marketing Association's global headquarters are located in
the United States and in 2007 it formed the North America (NA), Europe
Middle East & Africa (EMEA), Latin American (LATAM) and Asia Pacific
(APAC) branches. For more information, please visit www.mmaglobal.com.
Global Results Comm. (GRC)
Valerie Christopherson or
Kirsten Woodard
P:+1 949 608 0276
E: valeriec@globalresultspr.com
E: kwoodard@globalresultspr.com
or
EMEA:
Mi liberty Ltd
Jen Allen or Louise Amon
P: +44 20 7751 4444
E: jallen@miliberty.com
E: lamon@miliberty.com
Copyright Business Wire 2008
