NASCAR Sprint Cup Series Information Available in Free Wireless
Application
HUNTERSVILLE, N.C.--(Business Wire)--
Sprint (NYSE:S), title sponsor of the NASCAR Sprint Cup
Series(TM), today announced the availability of NASCAR Sprint Cup
Mobile(SM) on many Sprint phones. The wireless application brings fans
closer to the NASCAR Sprint Cup Series and provides instant access to
NASCAR-related information and features via the Sprint Mobile
Broadband Network. NASCAR Sprint Cup Mobile gives fans extensive
racing information compiled on a wireless platform in an easy-to-use
interface that is available at no additional charge to Sprint
customers with a data pack.
"NASCAR Sprint Cup Mobile provides fans what they want right now
with easy-to-find information and statistics about their favorite
driver and sport," said Steve Gaffney, director of sports marketing
for Sprint.
NASCAR Sprint Cup Mobile was designed to provide the most relevant
and compelling information in one location. Open the application on a
non-race day and automatically see the expandable menu options for the
official points standings, drivers' statistics, NASCAR Sprint Cup
Series news and the upcoming broadcast schedules. During race day or
qualifying, the home screen will offer options for live leader boards,
audio, video, a personalized "My Driver" section and real-time
statistics. Users will be able to access the standard menu options by
selecting the Menu soft key on the Home Page.
Sprint subscribers can wirelessly download NASCAR Sprint Cup
Mobile in the following ways:
-0-
*T
1. Text NASCAR to the number 7777 on Sprint phones (standard rates
apply) and receive a bounceback message with a link to the
application.
2. Browse Sprint wireless web. Enter "NASCAR" in the search box
located on the Sprint Home wireless web page or go to Sprint Home
> Sports > NASCAR.
*T
Live Race Audio
Fans no longer need to be at the race track or within earshot of a
radio to enjoy the excitement and information that only a race scanner
can provide. NASCAR Sprint Cup Mobile allows fans to experience this
aspect of racing through their Sprint phone with options that provide
the in-car communications between all 43 drivers and teams plus live
race broadcasts from MRN or PRN.
Real-Time Data
NASCAR Sprint Cup Mobile provides fans with real-time, race-day
statistics and telemetry information for all the drivers in the field
and makes a perfect companion for fans at home on the couch or on the
go.
Breaking News and Information
Stay connected with 24-hour access to breaking NASCAR Sprint Cup
Series news, driver updates, editorials, race broadcast schedules and
more.
Video On Demand
NASCAR Sprint Cup Mobile features programming from NASCAR.com that
includes race previews, recaps and highlights; behind-the-scenes
interviews; insight and analysis from NASCAR industry experts; and
video segments from NASCAR on SPEED.
My Driver
The "My Driver" section of NASCAR Sprint Cup Mobile allows fans to
customize the application around their favorite driver. "My Driver"
offers the ability to track a driver's progress during a race, access
driver news, view his profile and statistics.
Instant Alerts
NASCAR Sprint Cup Mobile users can opt in to receive race results,
qualifying, season statistics, breaking news and analysis from
industry experts directly to their phone in an easy-to-read format.
For more information and high-resolution images of NASCAR Sprint
Cup Mobile, please visit: www.sprint.com/sprintcup.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and
wireline communications services bringing the freedom of mobility to
consumers, businesses and government users. Sprint Nextel is widely
recognized for developing, engineering and deploying innovative
technologies, including two robust wireless networks serving
approximately 54 million customers at the end of 2007;
industry-leading mobile data services; instant national and
international push-to-talk capabilities; and a global Tier 1 Internet
backbone. For more information, visit www.sprint.com.
Sprint
Crystal Emerick, 704-361-5230
crystal.emerick@sprint.com
Copyright Business Wire 2008
