Mint Money Management Finds Users More Ways to Save - Just in Time for the
Holidays
New Personal Finance Features Give Users Greater Insight into Spending
MOUNTAIN VIEW, Calif., Dec. 4 /PRNewswire/ -- Mint (http://www.mint.com),
the fresh, free, easy and intelligent way for people to manage their money
online, today announced new features that provide more personalized savings
and financial management recommendations, giving users deeper insight into
their expenses and bank fees. This is the second round of product
enhancements since the beta product's launch in September 2007.
"We're happy to see how quickly people are adopting our new personal
finance features. Budgeting -- which launched last month -- is already one of
our most popular money management features," said Aaron Patzer, founder and
CEO of Mint. "When people have a free, no-accounting-required way to manage
their money, they're able to make better financial management decisions and
ultimately to do more with their money. And that's what Mint.com is all
about."
Mint's new features are:
-- Expanded Savings Database. Mint.com has just added information on
interest rates, terms and rewards on tens of thousands of financial
products to its proprietary database. This increases Mint's ability to
match its bank account and credit card recommendations to users'
individual needs, resulting in more personalized ways to save.
-- Transaction Splitting. Mint users can now divide a single ATM
withdrawal across the categories in which the cash was spent (e.g. Gas,
Restaurant, and Groceries). Likewise, users making a large purchase
from a department store like Target can now divide that transaction
into Clothes, Electronics and Toys. This feature helps users get an
even more detailed view on where their money goes each month.
-- Automatic Detection and Categorization of ATM fees. Unique to
Mint.com, ATM transactions will have any fees automatically categorized
separately from the amount of cash withdrawn. An ATM withdrawal of $103
will be split into its $3 ATM fee and $100 cash -- providing more
transparency on fees charged by banks.
These features join others launched in October that are already giving
users enhanced control over their money:
-- Budgeting and Budget Alerts. Mint users can set budgets in any
spending category, and track spending versus that budget throughout the
month. If requested, users can receive email or text message alerts if
they exceed their target.
-- Account Naming and Customized Views. Users can now view spending in
business accounts separately from spending in personal accounts, or
view individual accounts separately from joint accounts. In addition,
bank and credit card accounts can now be renamed by users. Taken
together, these enhancements enable users to create a more customized
and intuitive view of their spending.
How Mint.com Works
Since announcing its public beta on September 18, 2007, Mint.com has
provided an automatic, secure, and nearly instantaneous snapshot of a person's
spending, organizing over $3.5 billion in user transactions, and identifying
over $55 million in savings opportunities.
Mint.com is designed to make managing personal finances virtually
effortless for the user -- and it's free. It takes less than five minutes to
get started; users register anonymously using only a valid email address, and
then securely connect to their online bank, credit union and credit card
accounts. Mint.com does the rest; users never need to import or synch any
data. Mint.com securely downloads transaction data from more than 3,500
financial institutions on a daily basis. It applies patent-pending technology
and proprietary algorithms to compile and categorize transactions, providing
users with a unified view of all account activity with high degree of accuracy
and detail in a single, easy-to-understand interface.
An advanced alerting system proactively lets users know about unusual
activity, low balances, bank fees and charges, and upcoming bills. Beyond
showing users where their money goes, Mint.com also provides specific,
individualized suggestions that can save them real money.
Safety and Security
Mint provides the same level of online data security as top US banks
through a partnership with Yodlee, the leading provider of online banking
services to major financial institutions for nearly ten years. Mint's privacy
and security policies and systems have been certified by Hackersafe, TRUSTe
and VeriSign. Mint never asks for a personal identity, requiring only a valid
email address.
About Mint (http://www.mint.com)
Mint.com is the fresh, easy and intelligent way for people to manage their
money online. And it's free. Designed to be virtually effortless for the
user, Mint.com money management takes less than five minutes to get started.
Users register anonymously using only a valid email address and Mint does the
rest, securely downloading transaction data from more than 3,500 banks, credit
unions and credit card providers on a daily basis. Users never need to import
or synch data. Mint applies patent-pending technology and proprietary
algorithms to compile and categorize transactions, providing a unified view of
all account activity; alerting users to unusual activity, low balances, bank
fees and charges and upcoming bills; and giving users personalized suggestions
for significant savings opportunities.
Mint's management team includes experienced executives drawn from the
ranks of Charles Schwab & Co., eBay, Expedia, Intuit, PGP and other leaders in
the finance, security and software spaces. Investors include top venture
capital firms and prominent individuals associated with companies including
Blue Nile, Google, Intuit, PassMark Security, PayPal, Yahoo! and others.
For more information on Mint personal finance, please visit
http://www.mint.com.
SOURCE Mint.com
Martha Shaughnessy of Atomic Public Relations, +1-415-402-0230,
martha@atomicpr.com, for Mint.com
