Photo: UNO Hispanic Branding Puts 'Posadas' Back Into Christmas Celebration
for Frito-Lay/GAMESA
MINNEAPOLIS, Dec. 14 /PRNewswire/ -- UNO Hispanic Branding, an
industry-leading Hispanic/Latino packaging and promotion agency based in
Minneapolis, MN is promoting the Mexican traditional celebration "Posadas".
UNO designed 3 holiday packages and free CD gift in-pack promotion for GAMESA,
Frito-Lay, Inc. owned by PepsiCo (NYSE: PEP).
To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/unobranding/31063/
"The thematic artistic designs for each of the three packages were
inspired by images of "Posadas", a Mexican 9-day Christmas celebration," said
Luis Fitch, Owner and Creative Director of UNO. Included in each of the three
packaged cookies is a free CD with traditional folkloric holiday songs. This
visual and audio "gift" resonates strongly with the target market by making a
nostalgic connection with Mexican-Americans of all ages when celebrating
Christmas.
By bringing the memories of Posadas to their target market in the United
States, UNO joins in celebrating Christmas in the Mexican tradition. This
strategy provides consumers a means to share their faith and celebration
during the holiday season, while experiencing a part of their culture they
shared with their families growing up. While the target market is focused on
Mexican-Americans, the packages will be sent to thousands of retail stores
across the country. Therefore, the general market will also have the
opportunity to appreciate the design's commitment to honoring Hispanic
traditions.
About UNO Branding for the New Majority:
UNO (http://www.unoonline.com) is a brand strategy and design firm that
guides retailers, brand owners and manufacturers to optimize retail results
specifically focusing on the Hispanic Latino consumer market. Principal and
Creative Director Luis Fitch is one of the most esteemed and sought after
Latino creative directors. With over twenty years of experience, UNO offers a
service-oriented approach that is smart and passionate, an award winning
multi-cultural staff of retail-savvy designers, trend consultants and
strategists.
SOURCE UNO Branding for the New Majority
Graciela Fenton of UNO Branding for the New Majority, +1-612-874-1920, ext.
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