PARIS and SAN FRANCISCO, CA, May 05 (MARKET WIRE) --
Thomson's Premier Retail Networks, Inc. (PRN), the world's most
experienced provider of digital media solutions at retail, and Cabco
Group, the world's leading international operator of electronic shopping
carts, today announced they have formed a strategic alliance to enhance
the in-store media experience for retailers and shoppers.
Cabco's TV Kart(TM) incorporates interactive display screens into digital
shopping carts designed to entertain children who are sitting on the
interior of the cart, while providing targeted information for adults on
monitors facing them as they shop.
PRN provides engaging in-store media experiences on over 250,000 screens
in more than 6,500 retail locations worldwide.
PRN plans to develop a seamless connection between Cabco's display screen
technology and PRN's platform in order to facilitate better coordination
of content, advertising and measurement. In addition, PRN will provide
advertising sales for Cabco's TV Kart(TM) and the two companies will work
together to develop a range of interactive services that will appeal to
advertisers and retailers while enhancing the consumer shopping
experience.
"Advertisers are looking for exciting in-store media that delivers
results, but they are also looking to consolidate their media spend and
work with experts in the area of content optimization," said Cabco chief
operating officer Brad Johnson. "PRN brings our advertisers an
industry-experienced contact for purchasing our network, as well as the
ability to produce or re-purpose content specifically for the in-store
environment."
"We are excited to be able to provide an integrated in-store media
experience for shoppers and advertisers in this alliance with Cabco,"
said PRN president Richard Fisher. "This alliance demonstrates the
flexibility of our services, the ease in which our technology integrates
with other products such as Cabco's TV Kart(TM), and shows how our range
of services, such as Ad Sales, can provide value to our partners."
*Imbedded image of Cabco's TV Kart(TM)
Founded in 1992, Thomson's Premier Retail Networks, Inc. (PRN) enables
retailers and manufacturers to reach consumers in over 6,500 leading
retail stores worldwide. PRN works with retailers, content partners and
advertisers to create in-store programming that engages, informs and
motivates consumers where they shop. PRN's retailer customers include
ACME, Albertsons, Best Buy, Carrefour, Circuit City, Costco, Jewel-Osco,
Pathmark, SAM'S CLUB, Shaw's, ShopRite, Star Market, and Wal-Mart Stores.
About Thomson − World Leader In Digital Video Technologies
Thomson (Euronext Paris: 18453; NYSE: TMS) provides technology, services,
and systems to help its Media, Entertainment and Communications clients
− content creators, content distributors, and users of its
technology − realize their business goals and optimize their
performance in a rapidly changing technology environment. For more
information: http://www.thomson.net.
About Cabco Group
Cabco has successfully operated the TV Kart(TM) program in the United
States since 2002, and is currently working with several leading retail
chains. Customers using Cabco's electronic shopping carts find shopping a
more fun, relaxing and enjoyable experience - It's like having a personal
shop assistant in every aisle. Cabco transforms the shopping experience.
For more information:
http://www.cabcogroup.com.
+-------------------------+--------------------+--------------------+
|Media Contacts: | | |
+-------------------------+--------------------+--------------------+
|Jodie Chase - Chase, Ink | +1 415 492 3494| jodie@chase-ink.com|
|pour PRN | | |
+-------------------------+--------------------+--------------------+
|Season Skuro - Thomson, | + 1 818 260 4528|season.skuro@thomson|
|US | |.net |
+-------------------------+--------------------+--------------------+
|Martine Esquirou - |+33 (0)1 41 86 58 51|martine.esquirou@tho|
|Thomson, Europe | |mson.net |
+-------------------------+--------------------+--------------------+
|Linda Balti - Thomson, |+33 (0)1 41 86 65 24|linda.balti@thomson.|
|Europe | |net |
+-------------------------+--------------------+--------------------+
|Brad Johnson - Cabco |+1 847 519 9100 x301|brad.j@cabcogroup.co|
| | |m |
+-------------------------+--------------------+--------------------+
|Investor Relations | | |
|Thomson: | | |
+-------------------------+--------------------+--------------------+
|James Johnson |+33 (0)1 41 86 61 48|james.johnson@thomso|
| | |n.net |
+-------------------------+--------------------+--------------------+
|Laurent Sfaxi |+33 (0)1 41 86 58 83|laurent.sfaxi@thomso|
| | |n.net |
+-------------------------+--------------------+--------------------+
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