Reply! Rolls Out New Auto Loan Vertical and Creates Immediate
Liquidity
SAN RAMON, Calif.--(Business Wire)--
Reply!, Inc. (www.reply.com), the most liquid online lead
exchange, today announced the official launch of its new auto loan
category as part of its lead marketplace. Reply.com makes the process
of buying and selling leads as easy as purchasing clicks from Google.
It has established a true alternative to Google's pay-per-click
advertising, and offers businesses the ability to easily Go Beyond The
Click(TM).
Auto loan is the first fully developed category on Reply.com's
recently launched lead exchange. It leverages Reply!'s own lead
generation capabilities, as well as its existing network of lead
partners, to bring immediate liquidity to the auto loan, online
cost-per-lead (CPL) market and deliver more access and availability
for consumers that are having difficulty obtaining financing in a
challenging market.
As part of the launch, Reply.com is announcing a strategic
partnership with Detroit Trading Company (DTC) that brings together
two robust auto loan networks and creates the largest and most
efficient repository of auto loan leads in the industry. The combined
networks will bring about maximum liquidity and will more efficiently
facilitate the sale and purchase of quality leads at prices determined
by the market.
"We are thrilled to be rolling out a new lead category only a
couple of months after our launch. We bring maximum liquidity to every
category that we enter by employing our own state-of-the-art lead
generation solutions, and through partnerships with other
marketplaces. Together, we dramatically expand the reach of the Reply!
marketplace and immediately tap into the broadest set of buyers and
sellers. We are delighted that Detroit Trading Company
(www.detroittrading.com), the largest lead exchange for auto finance,
is involved. Now, dealers and enterprise buyers, as well as lead
sellers, can profit from a highly-efficient market for auto loan
leads," said Payam Zamani, Chief Executive Officer and Chairman of
Reply! Inc. "By combining our two networks, we increase the
opportunities for sellers to transact unsold leads and provide lead
buyers unmatched control, choice, and ROI."
Detroit Trading Company operates the world's largest automotive
lead exchange (Detroit Trading Exchange), with more than 350,000
automotive leads being traded on the Exchange each month. The
Exchange, with over 300 automotive lead buyers and sellers, is the
only marketplace where prices, quality, and relationships are all
transparent. It is the most efficient market for wholesale lead buyers
and sellers. "Our partnership with Reply.com will not only allow us to
expand conversion, coverage, and pricing opportunities for sellers,
but will also enable buyers to efficiently satisfy their demand for
quality leads at market prices," said Pete Bonner, Senior Vice
President of the Detroit Trading Company. "Reply!'s deep expertise and
dealer networks in the auto industry, combined with our existing broad
reach, greatly enhances the monetization opportunity that DTX
represents to automotive lead sellers."
About Reply.com Inc.
Reply.com is the world's most liquid online lead marketplace,
offering the highest level of control. Reply! believes it is time that
businesses Go Beyond The Click(TM) and only pay for measurable
results. It offers a marketplace that makes the process of buying and
selling leads as easy as getting clicks from Google. Unlocking the
potential of performance-based marketing and allowing everyone to
profitably acquire prospects has always been the promise of online
marketing, and Reply! is making that promise a reality for advertisers
worldwide. The privately-held company was founded in 2001, and is
based in San Ramon, California. For more information about Reply!,
please visit www.reply.com or blog.reply.com.
for Reply!, Inc.
Maria Canul, 650-433-4173
mcanul@globalfluency.com
Copyright Business Wire 2008
