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Kroger Reassures Customers

Thu Jul 3, 2008 8:23pm EDT
Retailer Restocks Stores With Ground Beef From Other Suppliers

CINCINNATI, July 3 /PRNewswire-FirstCall/ -- In light of new information
about Nebraska Beef, The Kroger Co. (NYSE: KR) reassured customers today that
ground beef currently for sale in its stores is from other suppliers.  None of
the ground beef involved in the Nebraska Beef recall is available in Kroger's
family of stores.
    Kroger began notifying customers about the Nebraska Beef recall last week
by using several notification systems, including signs in stores and its
register receipt notification system that alerts customers about recalls of
products they may have purchased.
    Kroger has asked customers to carefully check ground beef they have at
home in their refrigerators and freezers for the "sell-by" dates previously
announced which are generally between May 17 through July 3*.  Kroger is
recalling ground beef products in Styrofoam tray packages wrapped in clear
cellophane or purchased from an in-store service counter.  If they have any
products covered in this recall, they should return the product to a store for
a full refund or replacement.  More information about the recall is available
at www.kroger.com/recalls.
    Customers of Kroger stores in North Carolina, Northeastern Tennessee,
Virginia, and West Virginia should check for ground beef products with
"sell-by" dates of May 19 through July 3.  This is a change in dates.
    Nebraska Beef's expanded recall includes ground beef products described
above sold in Dillons, Baker's and Gerbes stores in Kansas, Missouri and
Nebraska with "sell-by" dates of May 17 through July 3.  These products have
already been removed from stores.
    Consumers who have questions about the recall may contact Kroger toll-free
at (800) 632-6900.
    Consumers are reminded that proper handling, storage and cooking of ground
beef offers the best protection against food-borne illness. According to the
USDA, when ground beef is thoroughly cooked to an internal temperature of at
least 160 degrees, any harmful bacteria are destroyed and the ground beef is
safe to consume.
    Kroger's family of stores includes stores under the Kroger name and the
following banners: Baker's, City Market, Dillons, Fred Meyer, Fry's, Gerbes,
King Soopers, QFC, Ralphs, Scott's and Smith's.
    * Except Kroger stores in Georgia, South Carolina, Alabama, Knoxville,
Tenn., and Food 4 Less and Jay C stores.
SOURCE  The Kroger Co.

Media, Meghan Glynn, +1-513-762-1304, or Investors, Carin Fike,
+1-513-762-4969, both of Kroger



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