Learn about the Evangelical Christians in The U.S.: Lifestyle, Demographic and Marketing Trends, 2007
NEW YORK--(Business Wire)--Reportlinker.com announces that a new market research report
related to the Consumer trends industry is available in its catalogue.
Evangelical Christians in the U.S.: Lifestyle, Demographic and
Marketing Trends, 2007
To order that report:
www.reportlinker.com/p062955/Evangelical-Christians-in-the-US-
Lifestyle-Demographic-and-Marketing-Trends-2007.html
For more information, contact Nicolas by email
nbo@reportlinker.com , or by phone +33 4 37 65 17 03.
With 69.5 million American adults devoted to the Evangelical
lifestyle, the current and still-growing societal and monetary clout
of this cohort is impossible to ignore. In 2006, household income
among Evangelicals represented 28% of the national total, or $2.1
trillion, and products, services and marketing campaigns targeted to
these consumers often have mainstream crossover appeal. Moreover,
Evangelicals have market impact not only as individuals: Well over
half of them belong to a church, and among conservatives in the
segment, 62% attend a place of worship. Often headed by charismatic
ministers and sometimes claiming membership in the thousands,
Evangelical churches wield significant cultural, economic and
political force, and they have marketing savvy to spare.
To help marketers understand the goals, motivations and
kingdom-building desires of this diverse cohort, Packaged Facts
presents an all-new report on Evangelical lifestyle, demographic,
marketing, and product and service usage patterns, casting a wide net
over the diversity of consumer options that tend to affirm
Evangelicalism as a way of life. Drawing on uniquely cross-tabulated
Simmons Market Research Bureau consumer survey data, along with
government and private sector data sources and analysis of targeted
marketing campaigns, the report examines how Evangelicals balance the
demands of their faith with the offerings of the marketplace, and
explores the many reasons why myriad marketers are seeking to
accommodate this group.
The report presents five focus chapters:
-- Lifestyle and Demographics.
-- Examining how historical and cultural movements inform
contemporary Evangelical orientation, exploring differences
between conservative and moderate segments and tracing
development of megachurch phenomenon as Evangelical marketing
tool.
-- Community and Consumerism. Detailing how the emotional
security and sense of belonging within Evangelical community
struggle against sharp feelings of "otherness" from mainstream
society. How ministries adopt consumer-centric approaches to
make Evangelical message relevant across cultural,
generational, political and ethnic lines.
-- Media and Entertainment. Exploring how tend to be even more
enthusiastic than the general population in their enjoyment of
electronic and print media, particularly those options that
validate and reinforce their core religious values.
-- Technology and Internet. Describing how, as individuals but
also as worship leaders and congregations, Evangelicals are
avid users of devices such as MP3 players, PDAs (personal
digital assistants), cell phones and the Internet, to
strengthen social cohesion and advance religious goals.
-- Personal Finance. Focusing on the myriad ways in which
Evangelical Christians earn, spend, save, charge and donate to
charities. The important distinction is that Evangelicals tend
to interpret the meaning and implication of their financial
decisions from a Biblical perspective.
Chapter 1: Executive Summary
* Introduction
* Scope of Report
* Report Methodology
* Definition of Evangelicals Overall, Conservative Evangelicals,
and Moderate Evangelicals
# Lifestyle and Demographics
* Good News for Modern Marketers
* Commitment to Jesus Transcends Denominational Barriers
* White Southerners, Women Most Likely to Be Born Again
# Community and Consumerism
* Sense of Belonging Vies with Marginality
* Outsider Image Strengthens Group Loyalty
* Christian Products and Services Gain Market Share
* Mainstream Retailers Adopt Christian Products
# Media and Entertainment
* Media Entertainment Choices Reinforce Christian Values
* Christian "Media" Include Evangelicals Themselves
* Media Keep Cohort Informed, Entertained
* TV Fills News, Entertainment Needs, Especially Among
Conservatives
* Christian DVDs Overtaking Music Sales in Specialty Stores
* Magazines Entertain, Amuse, Especially Among Moderates
* TV Product Placement Influences Evangelical Purchases
# Technology and Internet
* Evangelicals Spread the Digital Word
* Targeted Interactivity Stresses Roles for Whole Congregation
* Cohort Favors Interactive Websites That Foster Community, Values
* Evangelical Youth Pave Electronic Highway
* Online Social Networking Attracts Younger Evangelicals
* Born-Again Boomers Promise to Push Tech Growth
# Personal Finance
* Evangelical Finances Mirror Those in Larger Culture
* Consumer Spending, Debt Roughly Equivalent to Adult Average
* Biblical Perspective Sets Apart Evangelical Spending, Saving,
Investment
* Evangelical Motivation Underlies Dollar Amounts
* Megachurches Generate Big Cash from Entrepreneurial Leadership
* Above-Average Focus on Financial Planning and Stability
Chapter 2: Lifestyle and Demographics
* Introduction
* Scope of Report
* Four Tenets of Faith Define Evangelical Lifestyle
* Good News for Modern Marketers
* Megachurches Bring New Meaning to (Customer) Services
* Passionate Commitment, Charismatic Leaders Shape Evangelical
Tradition
* Political Clout Soars in Late 20th Century
* Political Agendas Sometimes at Odds with Personal Beliefs
* Commitment to Jesus Transcends Denominational Barriers
* Personal Faith, Not Church Affiliation, Defines Evangelical
Cohort
* Centrality of Faith, Religious Services Unite Evangelicals
* White Southerners, Women Most Likely to Be Born Again
* Likelihood of Accepting Christ Increases with Age
* Retirees, Widows, Families Called to Faith
* Addressing the Generation Gap
* Youngsters Prefer Personalized Worship Options
* Consumer-centric Churches Offer Stylish Options for Youth
* Evangelicals Conservative Personally and Politically--And They
Vote
* Evangelical Republicans Still Support Bush, GOP
* Liberals in the Minority, But Not Insignificant
* Democrats Court Christian Believers with Avowals of Personal
Faith
* Abortion, Pornography, Marijuana Remain Evangelical No-Nos
* "Green" Evangelicals Support Environmental Protection
* Faith in Recycling Gains Momentum
* "Creation Care" vs. Evangelizing Creates Schism
* Greens Argue Environmental Activism Is Christian Duty
* Traditionalists Insist Saving Souls Is Evangelism's True Purpose
* Mutual Distrust, Aversion Fuels Resistance to Environmentalism
* Evangelicals Essential to Future of Creation Care
* Environmentalism Tied to Conservative Values: Family, Children
* Marketing Requires "Faith-Friendly" Approach
Chapter 3: Community and Consumerism
* Sense of Belonging Vies with Marginality
* Outsider Image Strengthens Group Loyalty
* Networking, Splurging Refresh Christian Dedication
* Christian Products and Services Gain Market Share
* Evangelicals Attuned to Buzz, Atmosphere in Retail Environment
* Tension Reigns Between Duty, Pleasure
* Conservatives Enjoy Now More So Than Moderates
* Preference for Few Material Possessions
* Paradox: Possessions Bad, Designer Clothing Good
* Conservative Evangelicals: Born (Again) to Shop
* Mainstream Retailers Adopt Christian Products
* Christian Couture Combines Religious Zeal, Secular Appeal
* Affinity for Following Rules, Trusting Authority
* Religious Organizations Draw Majority of Cohort
* Lifestyle Ministries Attract Sports Enthusiasts, Others
* Leisure Evangelism Has Time on Its Side
* Conservatives Drawn to Church Boards
* Conservatives, Moderates Diverge in Business, Political
Affiliations
* Greater Alignment in Country Club, Social Activism, Arts
Membership
* Evangelical Leaders Reach Out to Diverse Demographics
* Christian Right Soldier On in Culture Wars
* Home-Schooled Born-Agains Tackle College On Own Terms
* Conservative Counterculture Balances Camaraderie, Loneliness
* College Evangelicals Leaven Conviction with Compassion
* Moderate Megachurches Shift Agendas Left, Go Global
* Gonzo Evangelism Attracts Hip, Hip-Hop Youth Culture
* Livin' It Ministries Livin' Large
* Mars Hill Megachurch: Edgy Fundamentalism
* Workaholics Heed Call of Duty in Workplace, Too
* Teamwork, Personal Ambition Motivate Financial Success
Chapter 4: Media and Entertainment
* Media Entertainment Choices Reinforce Christian Values
* Christian "Media" Include Evangelicals Themselves
* Media Help Evangelicals Interpret, Communicate God's Intentions
* Media Keep Cohort Informed, Entertained
* Radio, Newspaper Popular for Information, Entertainment
* TV Fills News, Entertainment Needs, Especially Among
Conservatives
* Inspiration Network Offers Family- and Bible-Based Viewing
* Christian DVDs Overtaking Music Sales in Specialty Stores
* DVDs Help Cohort Enjoy Family Time at Home
* VeggieTales on Top in Christian DVD Sales
* Family-Focused DVDs Emphasize Faith, Love, Duty, Marriage
* Perfectionism, Optimism Drive Cohort's Taste for Inspiring Tales
* Conservatives Particularly Invested in Perfection, Optimism
* Magazines Entertain, Amuse, Especially Among Moderates
* Southern Living, Midwest Living, Country Home Are Top Picks
* Christian Lifestyle Magazines Target Profitable Niche Markets
* Evangelicals Notice, Remember Advertising In Public Venues
* Cohort Divided on Merit, Influence of TV Advertising
* TV Product Placement Influences Evangelical Purchases
* Conservatives Strongly Influenced by TV Product Placement
* Suggestibility May Correlate with Affinity for Parable
* Surging Popularity of Christian, Religious Books
* Romance, Children's, Cooking Book Themes Lure Evangelicals
* Christian Variations on Classic Genres Make Great Strides
* Karen Kingsbury: Prolific "Chick Lit" Diva Ministers Through
Story
* Surging "End Times," Fantasy Genres Make for Exciting,
Bible-Based Reading
* Left Behind Series Combines Biblical Inspiration, Massive
Marketability
* Non-Fiction Titles Affirm Christian Values, Agendas
* Multichannel Storytelling Helps Cohort Receive and Spread Gospel
Message
* Music Important Channel for Individual, Congregational
Affirmation
* Music Powerful Medium for Individual, Group Affirmation of Faith
* Popularity of Christian Rock Spans Demographic Boundaries
* Corporate Worship Parlays Pop Tunes Into Powerful Connection
with Almighty
* Chris Tomlin's See the Morning Heavy Pop-Worship Hitter
* TobyMac's Portable Sounds Parties Down with the Creator
Chapter 5: Technology and Internet
* Evangelicals Spread the Digital Word
* Targeted Interactivity Stresses Roles for Whole Congregation
* At First Blush, Cohort Appears Tech-Shy
* MP3, PDA Ownership Falls Behind Consumer Average
* Mature Market Adults Trail Younger Generations in Internet
Literacy
* Senior Evangelicals Dismiss Internet, Computer Relevance
* Evangelical Youth Pave Electronic Highway
* Non-Evangelical Techies Skew Young; Value Friends, Money, Career
* Born-Again Electronics Buffs Defy Family Values Cliches
* Online Social Networking Attracts Younger Evangelicals
* Youth Ministers Connect with Students Through Networking Sites
* Twenty- and Thirty-Somethings Socialize, Build Ministries Online
* Born-Again Boomers Promise to Push Tech Growth
* Electronic Evangelizing Produces Loyal, Enthusiastic Consumers
* Star-Studded Audio Bibles Prove Hot Commodity
* With God's iPod, Video-Blogging Minister Provides Free, Diverse
Podcasts
* Downloadable Bibles and "Godcasts" Attract Thousands
* Proliferation of iBibles Allows Mobile Customers to Study,
Search Scripture--Anywhere
* Evangelical Cell Phone Ownership Parallels Mainstream
* Despite Differences in Generational Emphasis, Desire for
Wireless Communication Nears Ubiquity
* Mature Market Values Cell Phone's Everyday Practicality,
Emergency Aid
* Youth Market Loves to Jabber, Text, Entertain: The More
Features, the Better
* Mobile Christian Downloads Surge in Popularity
* Loyalty of Born-Again Niche Inspires Dedicated Mobile Download
Sites
* Christian Ringtones Put Evangelist in Your Pocket
* Church Leaders Market Personal Ringtones for Good of Church
Coffers
Chapter 6: Personal Finance
* Evangelical Finances Mirror Those in Larger Culture
* Consumer Spending, Debt Roughly Equivalent to Adult Average
* Biblical Perspective Sets Apart Evangelical Spending, Saving,
Investment
* Roughly Even Distribution Across Socio-Economic Levels
* Personal and Household Income Show Greater Weight at Lower End
of Spectrum
* Evangelical Motivation Underlies Dollar Amounts
* Megachurches Generate Big Cash from Entrepreneurial Leadership
* Houston's Urban Renewal at Heart of United Methodist's Success
* Kingdom Builder Caldwell Endorses Faith-Based Entrepreneurship
* Detroit's Word of Faith Applies Consumer-centric Principles
* Houston's Lakewood Church Personalizes Mega-Message
* For Strong Minority, Shopping Enhances Religious Life
* Beauty, Youth Products Affirm God's Plan
* Poverty, Renunciation Become Outmoded Concepts
* Financial Services, Personal Money Management Help Expand God's
Kingdom
* Banks Introduce Faith-Friendly Lending
* Above-Average Focus on Financial Planning and Stability
* Conservatives Show Strong Affinity for Financial Security,
Services
* Controversial Prosperity Gospel Cites Biblical Imperatives for
Material Gain
* Retirement Funds, Financial Stability Viewed as Personal
Responsibilities
* Christian Financial Enterprises Reconcile Heavenly & Earthly
Accounts
* Grassroots Financial Ministries Direct Dollars to Evangelical
Causes
* Evangelical Christian Credit Union Fosters Church Stewardship
* Storehouse Fund Encourages Church Growth, Maintenance
* Creative Consumer Packages Promote Increased Tithing
* HomeBanc's Faith Can't Overcome Sub-Prime Mortgage Crisis
* Affinity Credit Cards Present Moral, Operational Dilemmas
* Unitarians Back Away from Endorsing Debt, Consumerism
* Credit Card Use Among Evangelicals Slightly Above Average
* J.C. Penney, Sears Cards Popular Among Born-Agains
* Visa, MasterCard Use Parallels That of Larger Culture
* Intrepid Ministries Tests Affinity Card Waters
* Christian Community Credit Union Guarantees Mission Donation
with Purchase
* World Missions VISA Supports Catholic Missions
* Timothy Plan Offers Morally Responsible Mutual Funds
* Companies Screened for Cultural and Moral Pollution
* Homosexuality, Pornography, Vices--Out
* Medi-Share Program Helps Finance Christian Medical Care
* Subscribers Testify to Relationship with Jesus, Biblical
Lifestyles
Appendix: Demographic Profiles of Evangelical Segments
Appendix: Demographic Profiles
To order that report:
www.reportlinker.com/p062955/Evangelical-Christians-in-the-US-
Lifestyle-Demographic-and-Marketing-Trends-2007.html
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Copyright Business Wire 2007
