FrontRange(TM) Solutions GoldMine(R) Corporate Edition Improves Decision Making for Insurance Companies
CRM Solution Provides Configurable Automated Database, Streamlines
Sales Process, Increases Memberships and Improves Efficiencies
PLEASANTON, Calif.--(Business Wire)--
Maintaining detailed contact information is integral to the
success of insurance businesses, especially during the annual
enrollment season from March to June. Thanks to GoldMine(R) Corporate
Edition software from FrontRange Solutions, insurance staffs have the
IT tool they need to grasp the big-picture view of the volumes of
customer information they manage to make accurate projections and
optimal decisions.
GoldMine Corporate Edition has become the software of choice for
MercyCare Health Plans, R&R Insurance Services, Inc., RealCare
Insurance Marketing and other insurance companies. The product's
highly configurable, centralized contact management capabilities and
automated processes for customer communications are ideally matched
for this industry's complex needs.
"GoldMine Corporate Edition is a vital tool used by MercyCare to
improve our sales analysis and implementation," said DuWayne Severson,
director of sales and network development, MercyCare. "Without the
information GoldMine provides us, we might have made wrong decisions
regarding costs, lost business and how to go after new business."
The customized GoldMine Corporate Edition screens, fields and tabs
for insurance agents' specific data-capture needs allow insurance
companies such as MercyCare to collect relevant information in one
central database. The software streamlines activities for the entire
team by tracking the progress of agents as well as the status of
prospects and customers. Additionally, the software analyzes the data
and produces valuable sales feedback in minutes.
"Just as insurance agents need to manage prospects through various
stages of the sales cycle, GoldMine Corporate Edition enables
effective management during every step of the customer relationship
management lifecycle," said Kevin J. Smith, vice president of
products, FrontRange Solutions. "As the insurance business grows ever
more competitive, we provide companies with better insights into their
sales processes so they continue growing revenues."
With GoldMine, insurance agents can automate processes and drive
referrals by:
-- Keeping up-to-date records of customers and prospects
-- Maintaining and monitoring a current database for mailing and
phone campaigns
-- Generating lists and selecting the targeted literature with
easy multi-level security options
-- Identifying hot prospects and fine-tuning campaigns
-- Analyzing the sales effort and training new agents
For more information on GoldMine Corporate Edition, visit:
www.frontrange.com
About FrontRange Solutions
FrontRange Solutions develops software and services that growing
mid-size firms and distributed enterprises rely on every day to build
great customer relationships and deliver high-quality customer
service. The company applies a unique combination of innovation and
automation with a standards-based approach to simplify core business
processes, including: IT service management; customer relationship and
sales force management; and PC lifecycle management. More than 150,000
of the world's best-known brands use FrontRange offerings to quickly
improve their interactions with external and internal clients and
achieve better business results. For more information, call
800.776.7889 or visit www.frontrange.com
GoldMine, HEAT and other FrontRange Solutions products, brands and
trademarks are property of FrontRange Solutions USA Inc. and/or its
affiliates in the United States and/or other countries. Other
products, brands and trademarks are property of their respective
owners/companies.
The Hoffman Agency for FrontRange
Julia Sinykin, 303-327-5491
jsinykin@hoffman.com
Copyright Business Wire 2008
