WallStreet Direct, Inc. Selects IndustryBrains to Provide Site-specific,
Contextual Pay-per-click Advertising on WallSt.net
IRVINE, Calif., March 6 /PRNewswire-FirstCall/ -- WallStreet Direct, Inc.,
the owner and operator of http://www.wallst.net, and a wholly owned subsidiary
of Financial Media Group, Inc. (OTC Bulletin Board: FNGP), announced today
that it has selected IndustryBrains, a leading provider of site-specific
contextual advertising and a subsidiary of Marchex, Inc., to provide text-
based, category-driven advertising throughout WallSt.net.
IndustryBrains' proprietary bid-for-placement and relevancy ranking
systems enable advertisers to place their product or service listings directly
on premium Web sites and/or on specific sections of such sites. This approach
allows publishers like WallStreet Direct, Inc. to directly monetize the value
of their respective online brands, content and site traffic.
"We are very pleased to be working with IndustryBrains and its proven,
site-specific approach to contextual advertising," said Nick Iyer, President
of WallStreet Direct, Inc. "IndustryBrains has a proven track record in the
business and finance vertical. We are hopeful that we will be able to more
effectively serve PPC advertisers who have a specific interest in WallSt.net,
and our loyal base of traffic with highly relevant advertising."
IndustryBrains also has partnerships with leading publishers of business
and finance content including: BusinessWeek Online, Kiplinger.com,
Morningstar, The Motley Fool, Inc., SmartMoney.com, and Zacks.
"WallSt.net provides innovative tools and services to the investment
community and has an established and loyal base of users, and we are excited
to be adding this site to our roster of premium sites in the business and
finance vertical," said Jason Kalin, IndustryBrains VP of Business
Development.
About WallStreet Direct, Inc.
WallStreet Direct, Inc. a wholly-owned subsidiary of Financial Media
Group, Inc., owns and operates WallSt.net (http://www.wallst.net), a leading
source of up-to-the-minute business news, comprehensive financial tools and
original multimedia content for the investment community. In addition to
WallSt.net, WallStreet Direct owns and operates WallStRadio
(http://radio.wallst.net) an online hub for business podcasts from well-known
business news personalities and publishers.
About Financial Media Group, Inc.
Financial Media Group, Inc. is a fully-integrated financial brand builder
focused on developing tools, education, and financial social communities for
both the retail investor and publicly traded companies. The Company's brand
portfolio includes: WallSt.net (http://www.wallst.net), a branded financial
consumer gateway that provides in-depth, original, media-rich editorial
content, up-to-the-minute business news, and comprehensive financial tools and
data for investors; MyWallSt.net (http://www.mywallst.net), the Web's first
multimedia social network for the global financial community; Financial
Filings Corp. (http://www.financialfilings.com), a wholly-owned subsidiary of
the Company engaged in preparing, reviewing, and electronically filing
financial documents with the SEC on behalf of its publicly traded clients;
WallStRadio (http://radio.wallst.net), a hub for business news podcasts that
features original content and more than 100 podcasts from well-known business
news personalities and media outlets; and The Wealth Expo
(http://www.wealthexpo.net), a wholly-owned subsidiary acquired in January
2007 that hosts financial conferences and seminars across the U.S. that
showcase hundreds of exhibitors, financial education products, high profile
speakers, and investment professionals. For more information, please visit
http://www.financialmediagroupinc.com.
About IndustryBrains
IndustryBrains, a wholly owned subsidiary of Marchex, Inc., is a leader in
monetizing vertical and brand-name Web sites through contextual advertising
solutions. Since 2002, the company has built a platform of high-quality
traffic by leveraging its proprietary technology to offer a site-specific
approach to contextual advertising under a business model that combines
bid-for-placement and relevancy. This approach has allowed IndustryBrains to
create relationships with more than 100 vertically focused and brand-name
online publishers, such as BusinessWeek Online, The Motley Fool,
SmartMoney.com, and the Ziff Davis online properties; as well as a large base
of premier advertisers. For more information, visit www.industrybrains.com.
Forward-Looking Statements:
This press release includes forward-looking statements concerning the
future performance of our business, its operations and its financial
performance and condition, and also includes selected operating results
presented without the context of accompanying financial results. These
forward-looking statements include, among others, statements with respect to
our objectives and strategies to achieve those objectives, as well as
statements with respect to our beliefs, plans, expectations, anticipations,
estimates or intentions. These forward-looking statements are based on our
current expectations. We caution that all forward-looking information is
inherently uncertain and actual results may differ materially from the
assumptions, estimates or expectations reflected or contained in the
forward-looking information, and that actual future performance will be
affected by a number of factors, including economic conditions, technological
change, regulatory change and competitive factors, many of which are beyond
our control. Therefore, future events and results may vary significantly from
what we currently foresee. We are under no obligation (and we expressly
disclaim any such obligation) to update or alter the forward-looking
statements whether as a result of new information, future events or otherwise.
FOR MORE INFORMATION, PLEASE CONTACT:
WallStreet Direct, Inc.
800-4-WALLST
SOURCE WallStreet Direct, Inc.
WallStreet Direct, Inc., 1-800-4-WALLST
